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Priming the Pump & Bringing the World BACK to America!

October 27, 2020 Trade Events, Visit USA 1 Comment

In an unprecedented move, The U.S. Travel Association has today, released significant reductions in registration costs for both International and Domestic buyers.

According to Malcolm Smith, IPW General Manager:

“We hope these discounted registration rates encourage buyers to register as early as possible, as the global travel industry eagerly awaits IPW 2021. “It’s so important to bring the world together again at next year’s IPW in Las Vegas.”

The U.S. Travel Association’s IPW is the leading international inbound travel trade show, driving $5.5 billion in future travel to the United States. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships. IPW secures America’s position as a foremost global travel destination by increasing international visitation and showing the world the best of what the U.S. has to offer.

U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.6 trillion in economic output and supports 15.8 million jobs (pre-pandemic). U.S. Travel’s mission is to increase travel to and within the United States.

The U.S. Travel Association today announced that it is extending special registration rates for both domestic and international travel buyers for next year’s IPW, its annual international trade show, to be held September 18-22, 2021 in Las Vegas.

International leisure travel buyers and international meeting/incentive buyers can take advantage of the early registration rate of $250 if registered by June 30, 2021.

After the early registration deadline ends, the registration fee for international buyers will be $400.

Domestic buyers who are U.S. Travel members can register before June 30 for the discounted price of $400, and then $650 after the early registration deadline. Non-members are offered an early registration rate of $500, which increases to $750 after the June 30 early registration deadline.

“It’s so important to bring the world together again at next year’s IPW in Las Vegas,” said IPW General Manager Malcolm Smith. “We hope these discounted registration rates encourage buyers to register as early as possible, as the global travel industry eagerly awaits IPW 2021.”

“As a destination built on hospitality, we are eagerly anticipating the opportunity to host both domestic and international buyers attending IPW next September,” said Steve Hill, CEO/President of the Las Vegas Convention and Visitors Authority. “Affording these travel trade decision makers the opportunity to meet face-to-face in Las Vegas offers incredible value to both the industry and to the destination.”

U.S. Travel plans to open registration for IPW exhibitors in mid-November, and IPW buyer and media registration will open in early 2021.

As always, registration for all international buyers, as well as other international delegates, requires preapproval by the International Advisory Committee Chair in the respective country/region. Space per market is limited.

IPW 2021 will be held on September 18-22, 2021 in the newly constructed West Hall of the Las Vegas Convention Center. Planning for IPW show floor and media marketplace activities, as well as related official events, is underway by the IPW Host Committee.

Additional information about IPW 2021 will be available in the coming weeks. Event updates will be sent to the IPW community and posted at You can also follow @ustravelipw on Twitter, Facebook and Instagram.

U.S. Travel Association Contacts

Cathy Reynolds (C) 703.899.7031


Chris Kennedy (C) 202.465.6635


Summited by : Mark Wm. Sheehan

Currently there is "1 comment" on this Article:

  1. Great news Mark Sheehan as you are Mr USA here in Australia and sincere congratulations to the US Travel Association and IPW GM Malcolm Smith for demonstrating their absolute confidence and leadership in the future of travel in providing significant reductions in registration costs for both international and domestic buyers to IPW 2021 in Las Vegas,

    I hope, trust and have every confidence that their wonderful initiative will result in a massive attendance as the world in travel gets back to normal.

    Travel has always been a face to face and contacts business and needs to remain so, and while technology has been helpful during this crisis, travel trade decision makers need and have to continue to meet face to face to drive the required deals in this great industry going forward – well done again US Travel Association.

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