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Preferred Hotels Surveys Loyalty Program Members on Future Travel Plans

April 30, 2020 Loyalty No Comments
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Nearly 4,000 I Prefer members opted to participate, and the results reveal an incredibly positive attitude towards travel for the second half of 2020 – just the type of news we all want to hear:

  • More than 50% of respondents say they’ll book a trip in 2020, and most will do so as soon as travel restrictions are lifted. They want to travel.
  • 75% of respondents plan to travel with family, having spent so much time apart. They are ready to reunite with loved ones.
  • More than half of respondents intend to travel regionally or domestically, with over 50% of Americans planning to stay in the United States for their next trip. They are eager to explore their own backyards.
  • Despite a strong desire to stay regional, over 40% of respondents still want to travel to another continent. They want to see the world.
  • More than 80% will travel by air. They are ready to fly.
  • What do these responses ultimately mean? They Believe in Travel.

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