Global Travel Media » Blog Archive New low-cost start-up Bonza Airlines set to fill void in Australia’s domestic routes, says GlobalData | Global Travel Media

Home » Aviation »Headline News » Currently Reading:

[sam id="86" codes="true"]

New low-cost start-up Bonza Airlines set to fill void in Australia’s domestic routes, says GlobalData

October 15, 2021 Aviation, Headline News No Comments
Huawei Black Friday Cyber Monday = Home Page

Australia’s newest lowcost startup Bonza Airlines will provide vital lowcost competition in a ‘full-service dominated market which could expectedly be a disruptive force. COVID-19 has presented Bonza Airlines with a prime opportunity to get launched with the current situation aiding its expansion plans of filling the void in the Australian air routessays GlobalData, a leading data, and analytics company.

Gus Gardner, Associate Travel and Tourism Analyst at GlobalData, comments: “Bonza Airlines is well-positioned to fill the void left by Tigerair’s exit and will place pressure on incumbent players, Qantas Airways and Virgin Australia. There is a gap in the market for a new lowcost carrier, and Bonza Airlines fits right in.

“Although GlobalData figures show that air took 25 million domestic trips in 2019 (pre-COVID-19) across Australia, competition between airlines has remained low and underserved communities have suffered. The new entrant’s strategy to connect underserved airports and target leisure travelers could see the airline become a sizable competitor over the coming years.”

GlobalData’s Q3 2021 Consumer Survey* has revealed that 77% of Australian respondents were ‘extremely’, ‘slightly’, or ‘quite’ concerned about their personal, financial situation, reinforcing the need for lower-cost air connectivity in Australia.

Mr. Gardner continues: “those looking for cheaper travel options will meet positively The launch of a new low-cost carrier. COVID-19 has placed a considerable strain on the travelers’ budgets and the desire to escape on vacation has risen considerably. Operating a lowcost business model will bear fruit for Bonza Airlines. The lowcost base, coupled with expected pent-up demand for lowcost flights, could see the airline quickly become popular.

“54% of Australian respondents in GlobalData’s Q3 Consumer Survey* suggests that affordability was the top factor taken into consideration when deciding where to go on holiday. Offering low prices will be vital to encouraging travel during the COVID-19 recovery period. Low prices, a favorable network, and no-frills service could see Bonza Airlines thrive.”

With the domestic and interstate travel restrictions beginning to ease and travelers seeking a change of scenery, 2022 is an optimal time for Bonza Airlines to launch.

Mr. Gardner concludes: “COVID-19 has provided an optimal environment to launch. An abundance of attractively priced second-hand aircraft, airport slots, and skilled labor (pilots and cabin crew) means previous barriers to entry have been lowered. Bonza Airlines is likely to possess a lowcost base, resulting in lower fares and the ability to win market share from the competitors.

“A lack of lowcost competition in Australia will see the carrier become popular with budget-conscious travelers. We expect leisure travel to benefit those seeking leisure destinations who will favor the post-pandemic and the airline. All factors combined bode well for Bonza Airlines.”

GlobalData Q3 2021 Consumer Survey, 569 Australian respondents

Edited by: Stephen Morton

0 0 votes
Article Rating

0 Comments
Inline Feedbacks
View all comments

Comment on this Article:







Subscribe To Receive Our Daily Global Travel Media Newsletter

The FIRST Australian-based news alert is to be delivered every Morning to your Inbox before you arrive at your desk.

Sponsor / Partners

Luxury Traveller by Robert La Bua – SideBar  Position -1
Top 25 Restaurants
Travel Index

 

ADVERTISEMENTS

Huawei – Black Friday / Cyber Monday Sales = Tower

ADVERTISEMENTS

ADVERTISEMENTS

ADVERTISEMENTS

ADVERTISEMENTS

TravelManagers Tower Banner Nov

GLOBAL TRAVEL MEDIA VIDEOS

 

 

 

TravelManagers Tower Banner Nov

Advertisments

Huawei Black Friday Cyber Monday Sales = Leader
Global Travel Media
0
Would love your thoughts, please comment.x
()
x
%d bloggers like this:
Global Travel Media
0
Would love your thoughts, please comment.x
()
x
%d bloggers like this:
sitemap