Hong Kong Airlines today unveiled a brand new set of lai see collectiblesto usher in the Year of the Ox. The lai see design features the mastery of brushes and strokes of four legendary calligraphy artisans, including Mr Yim Chiu Tong, Mr Au Yeung Cheong,Mr Yeung Kai and Mr Lee Kin Ming, whose works have contributed to the distinctive visual landscape of Hong Kong.
Each of these “Made in Hong Kong” lai see highlights the signature artistry of each artist. The lai
see design is also specially immersed with elements of aviation and travel, to bring back happy
memories of flying, an experience missed by many over the past year.
Hong Kong Airlines Vice President Louis Li said: “As a home-based carrier, we are always eager
to promote local art and culture within our community and around the world. Traditional and
neon signboards in Chinese calligraphy is unique to Hong Kong and we are delighted to feature
the works of these talented artists to bring some festive joy over the Chinese New Year holidays.”
Stay tuned to Hong Kong Airlines social media channels to grab a chance to win these limited
edition lai see collectibles.
Yim Chiu Tong
Known as “Kui Wong” (plumber king), Yim Chiu Tong is a well-known plumber in Hong Kong. For
decades, he has been marketing his plumbing business by hand-painted advertisements on
public facilities around Hong Kong. His Chinese calligraphy characters in black or white has now
became a signature font and a street graffiti unique to the city. The Hong Kong Airlines lai see
collectibles features his graffiti-style characters and a wish for all things smooth in the Year of
the Ox.
Au Yeung Cheong
Au Yeung Cheong is a sign painter and also known as the master of the Zan Script, which was
used by royalty and scholars in the Tang Dynasty. As a signage veteran, his works can be found
on over 1,500 signboards and light boxes around Hong Kong. “I love travel” in his signature
Chinese calligraphy is his one and only art piece and was specially designed to be printed on
Hong Kong Airlines lai see.
Yeung Kai
A calligraphy master of Beiwei Script, his font was highly favoured among business owners for
its dynamic strokes that exude confidence and power. The 82-year-old artisan is determined to
keep his signature calligraphy alive as a unique form of cultural heritage in Hong Kong. The Hong
Kong Airlines lai see has printed his brushwork on a suitcase, and serves as a reminder of our
eagerness to travel.
Lee Kin Ming
No stranger to Hong Kong Airlines, Lee Kin Ming has been collaborating with the carrier on lai
see designs for three consecutive years. He has inherited and digitalized over 5,000 Chinese
calligraphy characters left by his father’s late business partner Li Hon, and created the Li Han
Kong Kai font. The lai see features signboards in this unique font, and wishes all a nice trip when
flying with Hong Kong Airlines.
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