Global Travel Media » Blog Archive New Group Director Digital Marketing Appointed | Global Travel Media

Home » Appointments / Movers & Shakers » Currently Reading:

[sam id="86" codes="true"]

New Group Director Digital Marketing Appointed

December 8, 2020 Appointments / Movers & Shakers No Comments

Wharf Hotels is pleased to announce the appointment of Alice Au as its new Group Director Digital Marketing.

Educated in Hong Kong SAR, Alice is an MBA graduate of the Hong Kong University of Science and Technology.  Holding over 20 years of experience in customer-centric marketing management specialising in automated and integrated marketing, Alice will spearhead the group’s intensifying digital transformation.

In 2020, the use of digital platforms globally increased significantly, driving the entire hotel sector to rethink its digital future and recalibrate its perspective.  Alice’s remit in her new role, will elevate Wharf Hotels’ Sales and Marketing capabilities by exploring new technology innovations and enrich customer engagement through results-driven Digital Marketing for both the Niccolo and Marco Polo Hotels brands and its portfolio of sixteen hotels.

“It is our pleasure to welcome Alice to the Wharf Hotels family where she will captain our Digital Marketing strategy. Alice brings with her a bold mindset to deliver exceptional results and knowledge of our business that I believe will strengthen our Sales and Marketing performance and further foray into disruptive marketing technologies,” said Mr Holger Jakobs, Vice President Sales and Marketing, Wharf Hotels.

At leisure, Alice is a keen photographer and enjoys exploring social media and online-shopping sites to discover the latest finds.

Comment on this Article:







ADVERTISEMENTS

Huawei Christmas in July banner Sidebar

ADVERTISEMENTS

ADVERTISEMENTS

ADVERTISEMENTS

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

ADVERTISEMENTS


TravelManagers Tower 2 300x600px

Advertisments

Huawei Christmas in July banners Leader
%d bloggers like this:
%d bloggers like this:
sitemap