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Flight Centre-owned Ignite Travel Group has launched a new My Cruises River Collection, aiming to cash in on river cruising and the increasingly popular and fastest growing segments of cruising.

My Cruises General Manager, Michael Middleton said the team is excited to provide travellers this specialist offering, partnering with Avalon Waterways and adding, “There’s simply no better way to experience the heart of Europe – sailing from iconic cities past captivating castles into fairy-tale- like villages and vineyards, all in the relaxed luxury of a river ship”, and, “Unlike ocean ships, a river cruise ship can take you right into the heart of a destination, literally docking in town”.

He said, “We hand-select the world’s best river cruise lines, then we package inspired itineraries with exclusive inclusions like flights, pre and post-cruise discoveries, rail journeys and more”, adding, “He and hsi team were keen to dispel any myths and misconceptions about river cruising, such as its price point and demographic.”

He also said that river cruising is attracting a younger demographic keen to experience this immersive style of travel, with “Many river operators, like Avalon Waterways, catering more for the active traveller with a wide range of more active daily excursions such as walking, cycling, and even kayaking tours on incredible value holidays, brimming with inclusions like gourmet dining, drinks, locally guided onshore experiences, scenic rail journeys and more.

A report by John Alwyn-Jones, Cruise Editor, Global Travel Media and Global Cruise News