Tietse Stelma, 50 Degrees North’s CEO and Honorary Consul-General of Norway, yesterday joined Hurtigruten’s CEO, Daniel Skjeldam, as well as Hurtigruten’s Managing Director (APAC Region), Damian Perry, to discuss their collaborative marketing strategy globally as well as in the Australian and New Zealand market more specifically. As one of Hurtigruten’s key partners, 50 Degrees North and its native Scandinavian sales force in Melbourne will take a leading role in the marketing and sales of Hurtigruten’s coastal and expedition voyages.
There are many reasons why 50 Degrees North is the ideal travel company in Australia – and globally – for booking Hurtigruten voyages. The company has been selling Hurtigruten products for close to a decade; they have live availability and pricing information at hand at all times; and they have unparalleled expertise of the Nordics, the High Arctic and now also Antarctica. Indeed, 50 Degrees North’s recent product expansion to include Hurtigruten’s voyages to Antartica was accompanied by the hiring of polar specialist and trade expert Jill Blunsom, thus demonstrating the company’s commitment to providing genuine specialist knowledge to their customers.
“We at Hurtigruten are proud to align ourselves with 50 Degrees North, who are premium specialists and experts in the Nordics, the Arctic and Antarctica”, says Damian Perry, the Managing Director for the APAC Region at Hurtigruten. “It gives us a lot of comfort to know that we share the same vision of expertise in these regions and are both highly committed to our shared customer base”, adds Perry.
Both companies also share the ethos of being a leader in sustainable and low impact tourism and therefore represent the perfect Scandinavian partnership in Australia.
50 Degrees North’s specialist knowledge and expertise will be extended to an elite group of agents this year with the launch of a travel industry influencers’ famil, hosted jointly by 50 Degrees North and Hurtigruten. “We are excited to extend our knowledge to partners that share our passion for these beautiful and remote regions in the world”, says Stelma.
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