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In a world ruled by data and algorithms, we have more access to information than ever before. With this abundance of information and noise, it is more important than ever to tap into the inner knowing that resides within us – the power of our intuition.
From LatinX LGBTQ+ founders Alex Naranjo and Marlene Vargas, their mission for creating House of Intuition is clear: to bring the life-changing experience of magic to a world that needs it more than ever. Magic and intuition are an integral part of who we are as human beings. It’s not witchy, it’s natural. It’s part of who we are, part of the world we live in, and available to each and every one of us, whether we choose to practice rituals on a regular basis or not.
House of Intuition (HOI) is the largest modern metaphysical brand in the U.S., based in Southern California with nearly 200,000 followers across their channels. HOI has redefined the metaphysical experience and created the world of modern mystics. People all over the world come to visit HOI to explore the ethereal and open their minds to new possibilities. Celebrities, Hollywood movers and shakers, and influencers have all come to the brand organically and championed the brand on their holiday gift lists.
In their debut book, YOUR INTUITION LED YOU HERE: Daily Rituals for Empowerment, Inner Knowing, and Magic (On Sale 12/28; Rodale Hardcover), Alex and Marlene set out to dispel the myths and uncover the truths of the modernized metaphysical and the world of true magic. They strive to remove the veil of secrecy and open our eyes to the endless possibilities that arise when we learn to live intuitively and with intention.
According to the New York Times, “a growing number of Americans identify as ‘spiritual but not religious,’ a trend that tracks with the explosion of interest in practices like meditation and astrology that transcend tradition religion.” While Alex and Marlene were raised in devout Catholic homes, they were left with more questions than answers.
It was through a complicated series of events, including infidelity, loss and discovering their true identities that Alex and Marlene were awakened to the true meaning of a life well-lived. It was only through having their lives fall apart personally, financially, and spiritually, that they were able to come back together in a profoundly new and authentic way. It was through rising from the ashes of despair and desperation, that the magic of living with intention eventually found them.
In YOUR INTUITION LED YOU HERE, Alex and Marlene recount in vulnerable detail their unlikely and deeply personal journeys of the challenges and triumphs they experienced – navigating bankruptcy, adultery, divorce, societal pressures regarding gender and sexuality, family illness, and so much more – as two individuals going at it alone and struggling to make ends meet, to a loving couple thriving professionally, personally, and financially today.
YOUR INTUITION LED YOU HERE is a guide to utilizing magic and intention in everyday life. A sort of Magic 101 primer. The book includes information on how to start your way to living a life connecting to your Higher Self, making accessible magic, the power of intentions, the basics of altars, candles, crystals, incense, herbs, and more, as well as information on rituals, astrology, numerology, lunar cycles and beyond. An all-encompassing appendix includes information on the symbolism behind key magical ingredients, 32 tried-and-true rituals that will lead you to transformation, manifesting miracles and more, including how to:
Create a powerful Altar
Build a potent Spiritual Arsenal of unique herbs and essential oils
Focus Intention with Ritual Baths
Incorporate numerology and color symbolism into your daily life
Unleash Energy Spells through “Money Jars”, candle magic, mattress blessings
With warm wit and refreshing candor, Alex and Marlene guide you through the process of tapping into your intuition and intention, empowering you to hear your inner voice and design your own powerful rituals in response.
This book has the answers to questions you never even knew you had.
Alex Naranjo and Marlene Vargas are the founders of House of Intuition, which has grown from a small shop offering crystals, tarot, and intuitive services to one of the largest, well-known metaphysical brands in the U.S. Currently, there are numerous store locations sprinkled throughout California and Florida, with plans for more on the horizon. In addition to handcrafting an array of ritual tools such as intention candles and oils, House of Intuition offers a cosmic classroom of esoteric subjects, metaphysical services, and House of Intuition TV, a digital platform focused on sharing knowledge of spiritual practices that bring healing, perspective, and magic.