Spread the love

The Hawai‘i Tourism Authority is providing an update on the progress toward fulfilling the Lāna‘i Destination Management Action Plan (DMAP), which is a part of the Maui Nui DMAP. It aims to rebuild, redefine and reset the direction of tourism over a three-year period. The DMAP was approved by HTA’s board of directors in January 2021 and released to the public and published on HTA’s website on March 4, 2021.

This update focuses on the Lāna‘i actions identified for Phase 1 (calendar year 2021) implementation. There are 24 sub-actions in Phase 1, of which 15 (63%) are in progress and one has been completed as of August 18, 2021.

Highlights – Lāna‘i DMAP Sub-Actions In Progress
  • Lāna‘i Cultural & Heritage Center’s Lāna‘i Guide App Enhancement.* (C.1-C.4)
  • The County is researching the U.S. government’s Essential Air Service program, which was enacted to guarantee that small communities have access to airline services that would otherwise have no scheduled service at all. (A.1)
  • Maui Visitors and Convention Bureau (MVCB) installed an educational digital kiosk for travelers on June 29 at Kahului Airport. (F.7)
  • MVCB developed rack cards for the Mālama Maui County Pledge. (G.1)
*HTA-funded
Mahalo to the County of Maui’s Office of Economic Development, Office of the Mayor’s Community Liaison for tourism and natural resources, and the Maui Visitors and Convention Bureau for their support and partnership in moving the Lāna‘i DMAP actions forward. HTA also acknowledges the other state, county and federal agencies, nonprofit organizations, and the visitor industry which have been integral to advancing the DMAP efforts.
Click the button below to view the full Lāna‘i Destination Management Action Plan
Summer 2021 Progress Report.