The Hawai‘i Tourism Authority is providing an update on the progress toward fulfilling the Kaua‘i Destination Management Action Plan (DMAP), which aims to rebuild, redefine and reset the direction of tourism over a three-year period.
The plan was approved by HTA’s board of directors in December 2020 and it was released to the public and published on HTA’s website on February 5, 2021.
This update focuses on the actions identified for Phase 1 (calendar year 2021) implementation. There are 36 sub-actions in Phase 1, of which 22 (61%) are in progress as of July 30, 2021. In addition, two sub-actions that were identified to start in Phase 2 are currently being addressed in Phase 1.
Highlights – Kaua‘i DMAP Sub-Actions In Progress
- HTA is funding the Sustainable Tourism Association of Hawai‘i’s Sustainable Tour Operator Certification Program.* (A.5)
- Monitoring visitor counts at hotspot areas via UM and Symphony Dashboards.* (D.5)
- The County launched GetAroundKauai.com, a new website aimed at informing both visitors and residents of the various transportation options available on Kaua‘i.* (E.1, E.2)
- The County is establishing the retail/networking space, Alakoko, for Kaua‘i Made products. It will be located on Rice Street. Anticipated to open in October/November.* (H.1)
- Relaunch of Hawai‘i Farms Trail App, Agritourism capacity building tours, State of Hawaii Department of Agriculture meetings.* (I.1)
*HTA-funded
Mahalo to the County of Kaua‘i’s Office of Economic Development and the Kaua‘i Visitors Bureau for their support and partnership in moving the Kaua‘i DMAP actions forward. HTA also acknowledges the other state, county and federal agencies, nonprofit organizations, and the visitor industry which have been integral to advancing the DMAP efforts.
Click the button below to view the full Kaua‘i Destination Management Action Plan
Summer 2021 Progress Report.
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