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Creative communications agency, iD Collective has welcomed two exciting additions to its foodie client portfolio,
having recently been appointed by payo, a world-first hospitality app and Mandolé Orchard.Developing and executing strategic communication, partnership and influencer strategies, iD is helping payo
disrupt the hospitality dining scene in a positive way! An Australian-founded company, its use of ‘buy now, pay
later’ (BNPL) technology, encourages consumers to dine out and support the restaurant industry at a time when
they need it most. Bringing their restaurant wish-list to life, diners can ‘eat now, pay later’ while being able to
split the bill in four equal, interest-free payments with payo. There are currently over 500 restaurants, cafes and
bars across Brisbane, Sydney and Victoria that have already partnered with payo.
As a family-owned business, Tom Stefanovic and Jana Dinicola Stefanovic are passionate about Mandolé
Orchard’s premium offering, having grown and produced high-quality Australian almonds and almond-based
products for 17+ years. Engaging with iD across an all inclusive, communications strategy, the team will be
working closely with the family to amplify the brands unique offerings and rich heritage.
iD’s expertise in the food and FMCG category is extensive, working with the likes of Cadbury, Oreo, Ritz,
InABiscuit, The Natural Confectionery Company and Gami Chicken & Beer to name a few. On the appointment of
iD by payo and Mandolé Orchard, Managing Director Sarah Young said; “Working with brands on all types of
campaigns within the foodie category is definitely a speciality of ours. It’s an exciting and ever evolving space to
play in and our team of experts are excited to be working with payo and Mandolé Orchard, who are both
inspiring and innovative category leaders.”