Hawaii hotels statewide reported substantially higher revenue per available room (RevPAR), average daily rate (ADR), and occupancy in July 2021 compared to July 2020 when the State’s quarantine order for travelers due to the COVID-19 pandemic resulted in dramatic declines for the hotel industry.
When compared to July 2019, statewide RevPAR and ADR were also higher in July 2021 but occupancy was lower.
According to the Hawaii Hotel Performance Report published by the Hawaii Tourism Authority (HTA), statewide RevPAR in July 2021 was $303 (+718.7%), with ADR at $368 (+121.7%) and occupancy of 82.4 percent (+60.1 percentage points) (Figure 1) compared to July 2020. Compared with July 2019, RevPAR was 16.9 percent higher, driven by increased ADR (+21.0%) which offset slightly lower occupancy (-2.9 percentage points) (Figure 5).
“July was a strong month for Hawaii’s hotel industry statewide, with all hotel categories from Luxury Class to Midscale & Economy Class reporting growth in revenue and room rates compared to July 2019,” said John De Fries, HTA president and CEO. “We’re encouraged by how the industry has recovered this summer but are concerned as to whether this level of performance will carry over into the fall shoulder season, especially if the impacts of the Delta variant overwhelms Hawaii’s healthcare systems and weakens consumer confidence and travel demand.”
The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For July, the survey included 141 properties representing 45,575 rooms, or 84.3 percent of all lodging properties¹ and 85.6 percent of operating lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.
In July 2021, most passengers arriving from out-of-state and traveling inter-county could bypass the State’s mandatory 10-day self-quarantine with a valid negative COVID-19 NAAT test result from a Trusted Testing Partner prior to their departure through the Safe Travels program. In addition, individuals who were fully vaccinated in the United States could bypass the quarantine order beginning July 8.
Hawaii hotel room revenues statewide rose to $500.2 million (+1,519.4% vs. 2020, +15.2% vs. 2019) in July. Room demand was 1.4 million room nights (+630.5% vs. 2020, -4.8% vs. 2019) and room supply was 1.7 million room nights (+97.8% vs. 2020, -1.5% vs. 2019) (Figure 2). Many properties closed or reduced operations starting in April 2020 due to the COVID-19 pandemic. Due to these supply reductions, comparative data for certain markets and prices classes were not available for 2020; and comparisons to 2019 have been added.
Luxury Class properties earned RevPAR of $599 (+1,675.1% vs. 2020, +19.3% vs. 2019), with ADR at $828 (+66.1% vs. 2020, +36.7% vs. 2019) and occupancy of 72.4 percent (+65.6 percentage points vs. 2020, -10.6 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $235 (+471.1% vs. 2020, +56.5% vs. 2019) with ADR at $285 (+117.6% vs. 2020, +60.3% vs. 2019) and occupancy of 82.5 percent (+51.1 percentage points vs. 2020, -2.0 percentage points vs. 2019).
Maui County hotels led the counties in July and achieved RevPAR that surpassed July 2019. RevPAR was $505 (+1,819.7% vs. 2020, +41.1% vs. 2019), with ADR at $618 (+202.5% vs. 2020, +43.0% vs. 2019) and occupancy of 81.7 percent (+68.8 percentage points vs. 2020, -1.1 percentage points vs. 2019). Maui’s luxury resort region of Wailea had RevPAR of $732 (+14.5% vs. 2019²), with ADR at $922 (+32.2% vs. 2019²) and occupancy of 79.4 percent (-12.3 percentage points vs. 2019²). The Lahaina/Kaanapali/Kapalua region had RevPAR of $447 (+6,110.3% vs. 2020, +48.5% vs. 2019), ADR at $533 (+257.1% vs. 2020, +45.8% vs. 2019) and occupancy of 83.8 percent (+79.0 percentage points vs. 2020, +1.5 percentage points vs. 2019).
Hotels on the island of Hawaii reported strong RevPAR growth at $320 (+794.1% vs. 2020, +44.4% vs. 2019), with ADR at $375 (+182.7% vs. 2020, +41.3% vs. 2019), and occupancy of 85.3 percent (+58.3 percentage points vs. 2020, +1.8 percentage points vs. 2019). Kohala Coast hotels earned RevPAR of $498 (+54.1% vs. 2019²), with ADR at $592 (+57.2% vs. 2019²), and occupancy of 84.3 percent (-1.7percentage points vs. 2019²).
Kauai hotels earned RevPAR of $307 (+765.9% vs. 2020, +32.7% vs. 2019), with ADR at $369 (+126.5% vs. 2020, +22.6% vs. 2019) and occupancy of 83.0 percent (+61.3 percentage points vs. 2020, +6.3 percentage points vs. 2019).
Oahu hotels reported RevPAR of $212 (+397.9% vs. 2020, -7.9% vs. 2019) in July, ADR at $259 (+56.0% vs. 2020, -1.1% vs. 2019) and occupancy of 82.0 percent (+56.3 percentage points vs. 2020, -6.0 percentage points vs. 2019). Waikiki hotels earned $202 (+450.1% vs. 2020, -9.5% vs. 2019) in RevPAR with ADR at $244 (+48.9% vs. 2020, -4.2% vs. 2019) and occupancy of 82.9 percent (+60.5 percentage points vs. 2020, -4.9 percentge points vs. 2019).
Tables of hotel performance statistics, including data presented in the report are available for viewing online at: https://www.
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