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GVB launches #ProtectGuam campaign

December 22, 2020 Tourist Boards No Comments

The Guam Visitors Bureau (GVB) has launched the island’s newest campaign, #ProtectGuam, to further promote current health and safety protocols and encourage the local community to do their part in the fight against COVID-19.The campaign runs through January 20, 2021 with four different photo contests under the #ProtectGuam umbrella. Similar to the #instaGuam campaign, participants have the opportunity to win $100 by posting their photos to social media with the #ProtectGuam hashtag or uploading their entries to via its direct uploader feature. While content can be posted to all social media platforms, GVB will be tracking contest entries through public Instagram profiles and consumer site submissions.

“For months, island residents have heard the messaging to wear your mask, wash your hands, and watch your distance. We’ve decided to take the elements of the current protocols in place and encourage the community to creatively show us how they’re protecting our island so they can win some cash,” said GVB Director of Global Marketing Nadine Leon Guerrero. “GVB continues to support our local government, private sector, and the international community by dedicating its resources to the fight against COVID-19. We invite everyone to participate in this campaign to protect Guam and each other!”

The themes for each contest include wearing a mask, showcasing Guam’s heroes, staying active and healthy during this pandemic, and protecting Guam. GVB will choose 10 winners with the best user generated content for each contest. The Bureau has also enlisted the help of several local Key Opinion Leaders to spark more involvement from the community and promote the Guam COVID Alert App. The contest descriptions are below:

Wear a Mask (December 11- 20, 2020)
Post a fashionable or creative photo wearing a mask.

#GuamHeroes (December 21 – 31, 2020)
Showcase a local hero who has had a positive impact during the pandemic.

#GuamActive (January 1 – 10, 2021)
Express how you stay active and healthy during the pandemic while following safety protocols.

#ProtectGuam (January 11 – 20, 2021)
Share your reason why you protect Guam and encourage others to do the same in this COVID era.

For more information on the #ProtectGuam campaign, go to

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