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Today, Globus family of brands (GFOB) has released its travel agent survey results for the period of March 2020 to September 2021, recording an excellent overall Net Promoter Score* of 79, with 90 per cent of agents surveyed extremely likely to book with GFOB once travel resumes.
GFOB surveyed agents on a range of aspects, from how likely they are to recommend GFOB to fellow travel agents and clients, to how they have been supported by GFOB during the pandemic, with GFOB scoring 70 (excellent) or above in all categories.
“It’s so encouraging to receive this feedback from our travel agent partners and to see this continued support after a hard 18 months in the industry,” says Gai Tyrrell, managing director Australasia of Globus family of brands. “With the announcement of international travel restrictions easing next month, we’re seeing a significant increase in enquiry and we’re excited to be able to continue driving business to our trade partners at this time.”
In July, GFOB touring brands Globus and Cosmos recorded their biggest day of sales since the pandemic began, with GFOB attributing this success largely to its valued trade partners.
In September, confidence grew with GFOB recording a 37 per cent increase in web traffic.
 “Our trade partners have been instrumental in securing sales and helping out our customers throughout the pandemic and we’re so grateful for their support. This increase in traffic and enquiries showcases this hard work and demonstrates how Australians are itching to travel once again,” said Gai.
 To thank agents and reflect on this past 18 months, GFOB has also released a heartwarming video which focusses on the company’s core values of integrity, courage, passion, accountability, collaboration, and service, while celebrating the agent community for their fantastic support. See the video here:
*A Net Promoter Score is a market research metric that rates customer (agent) loyalty and satisfaction of products and services on a scale of 0-10 (lowest to highest). The Net Promoter Score is then calculated by subtracting the percentage of Detractors (those who rated between 0-6) from the percentage of Promoters (those who rated between 9-10) with final scores ranging from -100 to 100.