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With international travel firmly back on the agenda for Aussies, Globus family of brands (GFOB) has launched a new ‘Check In to Check Out’ campaign celebrating this reignition of travel, along with the brands’ recent positive uplift in bookings and increased consumer confidence.
GFOB – consisting of river cruising operator Avalon Waterways, coach touring companies Globus and Cosmos and independent touring brand Monograms – has launched two 15” and 30” videos online and as regional TVCs in the Australian market, urging travellers to dust off their suitcase, escape the ordinary and reconnect with the world.
“This campaign is all about getting back to the check ins we love and inspiring travellers to rediscover the world we have been waiting to see again – letting them know they can now tick off those bucket list trips they’ve been waiting for, experience new cultures and make life-long memories with loved-ones,” said Gai Tyrrell, managing director Australasia of Globus family of brands. “The campaign videos bring back what it means to ‘check in’, getting Aussies excited to remember what it means to truly check in across the globe, and check out the breadth of adventures on offer with GFOB’s itineraries.” 
The release of GFOB’s ‘Check In to Check Out’ campaign comes as most states ready to reopen their borders for international travel and follows a marked uptick in bookings to Europe and North America in the past month.