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G.M. Tour & Travel, the largest retail travel agency in Thailand has partnered with Amadeus to deliver differentiated and personalized travel experiences.

“Booking a trip is no longer as simple as it used to be, and travelers now need information at their fingertips which could make a key difference to them having a smooth or bumpy trip. G.M. Tour & Travel is happy to partner with Amadeus to transform our servicing processes, ultimately creating better personalization and seamless journeys for our customers,” says Kit Sananwathananont, Managing Director, G.M. Tour & Travel.

NDC is just one, yet critical, enabler in the larger vision of enhanced travel retailing. As we continue to rebuild travel, NDC is a key enabler to accelerate that change in the retail travel industry due to rapidly changing needs from travelers.

Ramona Bohwongprasert, Senior Vice President of Retail Travel in Amadeus Asia Pacific says: “We are very privileged to work with G.M. Tour & Travel to restart travel. Travelers today want something simple, clear and a personalized offer on one screen. With NDC, G.M. Tour & Travel will be able to leapfrog into modern retailing and they will be prepared when travel and tourism restarts in Thailand.”

Click below to hear more from Ramona and Kit on the importance of this partnership and what NDC means in the retail travel landscape including how it will change content servicing for travel sellers – a key factor for travelers to get going again. (Link: https://amadeus.com/en/insights/video/gm-tour-travel-strengthens-ndc-through-partnership-amadeus)