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From Private Retreats To Wellness Innovations, The 2019 Virtuoso® Best Of The Best Showcases The Latest Hotel Trends

January 10, 2019 Statistics & Trends No Comments
Virtuoso®’s new 2019 Best of the Best is every luxury traveller’s dream book. Lined with more than 1,300 of the globe’s top luxury hotels as well as the hottest trends for the coming year, readers will find special benefits at each property valued in excess of $500 per night.

As part of Virtuoso’s Hotels & Resorts Program, each featured property is thoroughly vetted through the renowned global luxury travel network and its force of expert travel advisors.

With more than 1,300 properties in Virtuoso’s portfolio of hotels, resorts, lodges, tents, camps, private islands, villas and apartments, there is something for everyone, whatever your hospitality style might be. Ranging from one to 4,004 rooms, almost half (48 percent) are under 100 rooms, and the same number are unaffiliated with a collection or brand. More importantly, though, 44 percent only provide these enhanced benefits to Virtuoso travellers.

In an effort to keep it fresh and responsive to consumer preferences, Virtuoso added 94 properties to its 2019 Best of the Best book. Top trends in luxury hotels for 2019 include:

Private Retreats:  Villas and residences are seeing a surge from travellers who want privacy and the opportunity to feel more local than tourist.

  • Luxury Retreats offers more than 4,500 villas in 100 of the world’s most sought-after locales, from urban lofts to private islands to ski chalets.
  • Four Seasons Resort Mauritius at Anahita is an all-villa property along the island’s coast; each features a patio, garden and pool.
  • Cotton House Mustique offers 17 cottages with private verandas and plunge pools on a 13-acre estate.
Rural Rewards: Travellers want countryside escapes infused with a definite sense of place, including some where they can live like historic aristocracy.
  • Domaine des Etangs features an 11th-century French chateau, contemporary art, landscaped gardens, and a Michelin-starred restaurant.
  • Penha Longa Resort, a Ritz-Carlton Hotel, once a retreat for Portuguese royals, contains five centuries of history nestled in a spectacular national park.  Kurà Design Villas in Costa Rica features just eight sleekly modern suites highlighting architectural design and sustainability from its placement on a mountaintop amid native gardens.
Wellness Wows: As travellers increasingly seek relaxation and restoration, Virtuoso wellness sales are up more than 15 percent.
  • Waldhotel & Medical Excellence in Switzerland focuses on prevention and regeneration, with specialist consultations and personalised treatment plans that continue once travellers return home.
  • Rosewood Hong Kong will feature a naturopathic doctor to oversee nutritional education and programming, as well as DNA testing and analysis, arts therapy and emotional awareness.
  • Equinox Hotel, Hudson Yards, New York City will be the flagship hotel of the high-performance focused luxury brand, with Equinox club and innovative guestrooms.
Recovery and Revitalization: Hotels turned natural disasters such as 2017’s Hurricane Irma into opportunities to rebuild and provide travellers with “new” options.
  • Necker Island in the British Virgin Islands is welcoming guests again.
  • On St. Barth, Le Sereno, (Photo) Hotel Le Toiny and Cheval Blanc St. Barth Isle de France have reopened after significant restoration and renovations.
  • In Puerto Rico, Dorado Beach, a Ritz-Carlton Reserve is now open with expanded facilities and enhanced guestrooms.
Quick Escapes: Travellers seeking a short break from the stress of daily life or unpleasant weather can choose from 21 new American gems, as Virtuoso’s U.S. bookings have grown 13 percent year over year.
  • Iconic Gurney’s in New York’s Hamptons offers access to a 2,000-foot private beach, five restaurants and bars, and an ocean-fed seawater pool, the only one of its kind in North America.
  • Mr. C Beverly Hills (Photo) marries timeless glamour with contemporary amenities and personalised experiences from the fourth generation of hospitality’s famed Cipriani family.
  • Prestige at the Palazzo is one of Las Vegas’s best-kept secrets – a hotel within a hotel offering elevated luxury with benefits such as a Champagne check-in.
Best of the Best is being distributed to the homes of 150,000 of Virtuoso’s finest clients around the globe. To view the directory online, click here.Virtuoso Hotels & Resorts is the industry’s longest-running and most celebrated program, encompassing more five-star properties than any other. Virtuoso offers guests complimentary advantages worth more than $500 per stay including spa treatments, golf and dining experiences. To receive benefits, travellers can book stays online at or through a Virtuoso travel advisor.

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