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Find Your Shine in Townsville North Queensland

November 21, 2020 Visit Queensland No Comments

Townsville Enterprise, the official regional tourism organisation for Townsville North Queensland has officially launched a new marketing campaign to shine the spotlight on a host of new travel and  accommodation packages encouraging locals and visitors to find their shine in the region this summer after a challenging 2020.

Targeted at Queenslanders, and those within Australia who are able to travel, the ‘Find Your Shine’ campaign aims to support the local tourism and hospitality industry with a suite of tailored holiday packages to suit all tastes. The summer months are traditionally a quieter period for Townsville North Queensland’s visitor numbers which is why a new marketing strategy has been undertaken in close partnership with local operators.

With another school holiday period quickly approaching across Christmas and New Year, Townsville Enterprise Visitor Economy & Marketing Director, Lisa Woolfe said attention had turned to the dedicated summer campaign heavily focused on conversion through bookings at

“With international travel off the table there has never been a better time to get out and explore Townsville North Queensland, or even rediscover the region and create new memories with family and friends,” said Ms Woolfe.

“With spectacular weather, world-class natural assets and some incredible deals on offer, experiencing our region will not only provide the opportunity to connect with loved ones, but support an industry that needs it now more than ever.”

All-inclusive packages range from family getaways cuddling koalas and snorkelling with marine life, diving the Museum of Underwater Art, exploring and learning all about a World Heritage-Listed rainforest, wetting a line on the ultimate fishing experience at the Great Barrier Reef, or wooing that special someone with a fully catered secluded beach picnic or a sunset sail.

All packages can be booked at the new-look destination website which has undergone a complete makeover, including an interactive trip planner to build customised itineraries.

Ms Woolfe said the aim of the campaign was to help reignite some joy for families after an exceptionally difficult 2020.

“We’ve been working closely with industry to develop deals to get families back to experience the best of our backyard in an affordable way, as well as offering experiences to attract visitors from outside the region and Queensland to explore a new destination,” said Ms Woolfe.

“The campaign is a reminder that you don’t have to go far to experience a memorable holiday and that Townsville North Queensland is a place where our people, our landscapes and our experiences can help visitors and locals find their shine again after a COVID-19 impacted year.”

Key dates:

  • Booking dates: 16 November – 18 December 2020
  • Travel dates: 7 December 2020 – 28 February 2021

For more holiday deals and packages visit

Find Your Shine Quiz

With a new-look modern website, Townsville North Queensland’s new Find Your Shine Quiz leads visitors through a series of four questions to find their ultimate holiday itinerary. It’s a fun and easy way to find the perfect holiday for you, based on your interests, travel type and transport preference.

Come on, join us! Let us help you find your shine in Townsville North Queensland!

Interactive ‘My Trip’ Planner

Townsville North Queensland’s new-look website also makes holiday planning a breeze, with the new ‘Favourites’ and ‘My Trip Planner’ functionality. All active listings on the webpage – from activities, places to stay and road trips – can be added to a Favourites list and customized into personal AND bookable* multi-day itineraries. These itineraries can be shared on social media, or to friends and family by email!
*If product is connected to sales platform. Subject to availability.

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