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Australian adventure and leisure tourism company, Experience Co. (EXP) is welcoming in the Lunar New Year with colourful check-in counters at their skydive and marine operations, red envelope gifts with a golden coin chocolate and the official launch of their new WeChat channel which includes a special message from the company’s CEO, John O’Sullivan. 

“International travel is still on pause but continuing to educate key markets on Australian products and destinations is key and commemorating the Year of the Ox, which represents positivity, honesty and hard work provides an opportune time to launch the channel ensuring ongoing connection with the market in China” said Experience Co CEO, John O’ Sullivan. 

Last week Skydive Australia, one of Experience Co.’s adventure products, also hosted three Chinese influencers Yi Cai, Jiarong Gu and Mingjie Zhu at their Wollongong, Melbourne and Newcastle drop zones who shared their experiences on their channels, helping to drive awareness of Experience Co.’s new WeChat channel with their followers.