Event Hospitality & Entertainment Limited (EVENT) today announced Yarra Valley Lodge in Victoria as the latest hotel to join the EVENT portfolio, with EVENT securing an agreement with the hotel.
Located on the grounds of the exclusive Heritage Golf & Country Club, the 102 guestroom property is set to benefit from EVENT’s established distribution network, sales and marketing platforms and extensive Priority Guest Rewards loyalty program.
Less than an hour from the Melbourne CBD Yarra Valley Lodge is located at the gateway to the iconic Yarra Valley region, offering the perfect weekend escape for Melbournians while also attracting interstate travellers keen to explore beyond the CBD into greater Victoria as well as those keen to support local operators and tourism regions.
Norman Arundel, Director of Hotels and Resorts, EVENT, said, “We are thrilled to bring the Yarra Valley Lodge into the group as we continue to grow our independent hotel network. The partnership heralds an exciting new era for the property, with our team looking forward to nurturing strong local partnerships, delivering quality hospitality to our travelling guests and welcoming the local community.
“While the property will maintain its reputable brand, we will manage the day to day operations and drive marketing, sales, distribution and loyalty to achieve the strongest possible results.
“Despite the challenges the tourism and hospitality industry has faced over the last year, we see huge opportunity in the domestic market and believe Yarra Valley Lodge is well positioned to take advantage of this. As such we will take a truly local approach celebrating the lodge’s spectacular locale, the region’s quality produce and fine wines and shining a light on the incredible experiences available in the Yarra Valley.”
Adrian Blake, General Manager PGF Australia, said, “As a partner with EVENT we are looking forward to drawing on their strong track record and expertise across established brands like Rydges, QT and Atura, while having the flexibility to maintain our own unique local brand.
“As an Australian owned company EVENT brings a local perspective with national and international 
reach, which will add value to our hotel as well as the local community and tourism industry and will enable us to deliver a great hotel experience that reflects the needs of our valued guests.”
Yarra Valley Lodge features 102 contemporary country lodge style guestrooms which open directly onto a gardened terrace or private balcony and offer spectacular views. Surrounded by nature, the estate features a variety of walking tracks and is moments from the Heritage Golf and Country Club championship courses. Guests can also enjoy the very best of the Yarra Valley at the property’s Bella Restaurant and The Lodge Bar, which feature fresh seasonal produce from local farmers and growers, premium wines from the best vineyards and winemakers and exceptional hand-crafted drinks from independent breweries and distilleries.
Grant Fleet has been appointed as General Manager and will lead the local team to deliver world-class hospitality at the Yarra Valley Lodge.
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