8Shades, a brand-new lifestyle platform that inspires people to find their own shade of “green”, has officially debuted on January 26. The eco-wellness hub, complete with articles touching on an array of topics from beauty, drinking, parenting, culture and fashion, is built for the eco-conscious, offering answers and recommendations on how to practice an eco-lifestyle in today’s world.
The name “8Shades” is coined from the brand’s vision that “Everyone can take on a different shade” in our sustainability journey – meaning everyone can contribute to a greener, more sustainable future and each step no matter how small, makes you a “shade greener” and is worth celebrating. Any little step we take, we make an impact. 8Shades represents a space for you to explore what changes you can make in your life with no judgement or demanding expectations. At the end of the day 8Shades believes that sustainability is not an end goal but a colorful journey that can be tailored to diverse needs, goals, and personalities.
Founded by eco-warrior Emily Lam-Ho, 8Shades was created with the aim to advocate for an eco-mindset. Emily is also the co-founder of Ecodrive, an environmental non-profit organization, as well as founder and CEO of Empact28, an investment company that provides funding for women entrepreneurs and corporations that is making a positive impact on social and environmental issues.
“Through the years, I’ve been inspired by my family members and friends who have incorporated sustainability into their daily lives and businesses. 8Shades is an extension of Ecodrive, Empact28 and my own lifestyle. Ecodrive and Empact28 has given me a solid foundation and credibility to grow my love and interest in sustainability,” says Emily Lam-Ho. “The reason why I started 8Shades is to encourage people to make small changes towards a more sustainable life. Not everyone needs to be a militant eco-warrior. In fact, such a high barrier can easily turn people off “green” lifestyles. So I founded 8Shades to help create a personal, accessible, and empowering pathway towards a greener life. “
8Shades serves as a community and source of information which empowers eco-conscious people by connecting them with changemaking brands from different industries that share the same ethos and moral code. Through Emily’s curation, 8Shades takes its first step by championing for local brands and other changemakers that have incorporated the concept of sustainability into their businesses. To name a few, 8Shades has recently launched collaborations with Penicillin, Hong Kong’s first-ever eco-conscious, sustainable bar, Papery, a marketplace which offer green-driven paper and everyday objects, #INVISIBLEBAG, a water-soluble bag that looks, feels and functions exactly like a conventional plastic bag, as well as Eco-Greenergy, an environmental social enterprise which has launched eco-education workshops and the Zero Grounds Coffee Campaign (ZGCC). 8Shades will be on the lookout for more partners, while we hope that brands of a similar eco-mindset will also reach out proactively and synergize efforts.
To mark the beginning of 8Shade’s green journey, Emily hosted a digital launch event at Penicillin on 26 January, in order to virtually celebrate the occasion with her friends and fellow eco-enthusiasts. During the event, she engaged in a chat with Agung Prabowo, co-founder of Penicillin, about how he created the special, sustainable cocktail called “8Shades”, made with locally distilled NIP. gin. You can visit @8shadesofficial Instagram to review the virtual live event.
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