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Demand for iPhone 13 hits peak on Google Search led by Ireland and Australia

September 15, 2021 Tech No Comments

The technology world is looking forward to the Apple event and the devices the company will unveil, but the iPhone 13 remains the most outstanding aspect of the event. Consequently, the iPhone 13 is gaining interest online.

Data presented by Burga indicates that interest in the keyword ‘Buy iPhone 13’ has hit peak popularity with a score of 100 on the Google Search platform by the week ending September 11, 2021. By the week ending September 4, the interest recorded a score of 61. Between the week ending August 28 and September 11, the interest has soared 40%.

Elsewhere, Ireland is leading in the iPhone 13 interest with a popularity score of 100, followed by Australia at 88. Interestingly, Canada ranks third at 76 followed by Nigeria at 71 while the United States is in the fifth spot at 56.

Other countries that recorded high interest in ‘Buy iPhone 13’ include UAE (49), United Kingdom (44), New Zealand (42), Singapore (35), and Philipines (32).

Chip shortage to likely impact iPhone 13 price

The interest in iPhone 13 possibly reflects consumer’s need to learn more about the device in terms of price and features. The report highlights how the phone’s price might play out. According to the research report:

“Notably, a significant focus will be on the iPhone 13’s pricing. The phone’s development comes in the wake of a global chip shortage that almost crippled several industries. Notably, TSMC, Apple’s primary chip supplier, has reportedly increased costs by up to 20%, and the company might pass the charges to customers.”

Overall, the iPhone 13 is expected to have a host of improved features from the successful iPhone 12 series launched last year. The main focus will be on features like design, camera, battery life, and connectivity.

These features have been favored among most users.

Worth noting is that the 5G network capability has majorly driven the success of the iPhone 12 series, and the technology will likely feature in the iPhone 13. With the 5G technology gaining momentum, the network is driving smartphone sales, an aspect Apple understands.

Like every previous model, the iPhone 13 model is poised to improve the camera perspective. Some of the camera improvements users will be looking out for are sensors capable of receiving more light, image stabilization, better low-light camera performance, and an upgraded ultra-wide lens. iPhone 13 is also expected to have extra minutes of battery life compared to the iPhone 12.

iPhone 13 pricing

Notably, a significant focus will be on the iPhone 13’s pricing. The phone’s development comes in the wake of a global chip shortage that almost crippled several industries. Notably, TSMC, Apple’s primary chip supplier, has reportedly increased costs by up to 20%, and the company might pass the charges to customers.

The company had previously indicated that it was expecting supply constraints to impact the iPhone and iPad, and it’s unclear how this might impact the iPhone 13.

The Google search interest in iPhone 13 might also be initiated by users who intend to upgrade their current devices. Recent research indicated that about 44% of users plan to upgrade to an ‌iPhone 13‌ model. Another 38% noted that they are willing to buy the 6.1-inch ‌iPhone 13‌.

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