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Common SEO Mistakes You Could Be Making

January 8, 2019 Tech No Comments

We all know that SEO is important to business, especially if your business is online only. SEO can create a lot of custom for a business so it’s important to get it right. 

However, a lot of business owners think they’re getting it right when they could in fact be making common mistakes. Those mistakes lead to all their SEO work being completely useless. Are you making these common mistakes?

Unnecessary Content

Fresh content is great form of SEO and your audience will want to read fresh content continually. However, writing content just for the sake of writing it will do more damage than good. The more content you have on your website, the harder it will be to come up with unique keywords. There has to be a balance between the right keywords and content that is engaging enough for your audience. Do your research before writing a post, rather than just writing down your thoughts for your followers.


Link Building

If you’re not familiar with SEO, link building may not even be on your radar. SEO services can help with this by linking your website in guest post content. But, depending on the results you require, it can be costly. The best way to build links for your site is with content that people actually want to read and link to. A business blog or content on a business website needs to be relevant and valuable to the industry you work in. If you have the time, create content that’s rich in value instead of posting on other websites.


Marketing Strategy

Your marketing strategy will have a direct effect on your SEO. Your SEO isn’t and shouldn’t be your marketing strategy. Many owners will make the mistake of putting a lot of time into their SEO and expect customers to be lining up for products. However, your SEO should be done alongside your marketing strategy. Promoting your content is just as important as creating your content. You can use some of the keywords you’ve already created as keyword optimized hashtags on social media.

Wrong Keywords

The theory of using keywords on your website may sound simple, when in reality it can be very complicated. Many people will use key phrases in their content that potential visitors simply won’t search for. Similarly, many website owners will try and write awkward key phrases into their content, making the content seem invaluable to readers. The most obvious mistake when it comes to keywords is choosing ones that just aren’t relevant to your audience or your website.

Not Using Statistics

Many website owners use paid media to convert visitors. This is a great option but business owners aren’t often making use of the analytics that come with it. When you want to boost your SEO skills, you can benefit from learning about page performances and build your campaign around the research presented to you. Don’t ignore what’s right in front of you.

SEO can be as simple or as complicated as you make it, but the more you learn, the better chance your business has.

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