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Clemenger BBDO Sydney’s social and content offering, Flare has been appointed to Carnival Cruise Line’s digital account.
According to the Branding Asia report, Flare will work closely with media agency Speed who will take on responsibility for media strategy and buying.
Kara Glamore, Vice President, Carnival Cruise Line Australia said, “We are excited to work with a partner who we know is going to deliver the communication vision we have for the Carnival brand”,  adding, “Flare’s breadth of abilities will assist in focusing our content to drive impact with the customer”.
Clemenger BBDO Sydney is also reported to be in a period of growth with the senior hires of Lewis Steele to Head of Social and Graham Sweet as Head of Brand Planning, with Pete Bosilkovski, CEO Clemenger BBDO Sydney, saying “With vaccination rates soaring and the eventual return of cruising feeling closer on the horizon, we are all looking forward to adding a bit of fun in our lives”, adding, “No one does fun like Carnival”
Bosilkovski also said, “We’re excited to partner with Kara, Cass and Anton, to help develop a digital and social media program to get people excited about future family fun holidays”, adding, ” I’m also really thrilled for the Flare team who put forward a brilliant pitch response, and continue to go from strength to strength with their innovative social media thinking.”
A report from Branding Asia by John Alwyn-Jones, Cruise Editor.