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Calling Japan’s Most Glamorous to Niseko this Winter!

February 3, 2021 North Asia News No Comments

Niseko has become the winter playground for the rich and famous across Asia, and this year it’s Japan’s turn to glam up in the snow and experience this internationally renowned winter destination.

Niseko Tourism & Kutchan Tourism Association’s latest video campaign taps into Japan’s newfound love for glamping and other glamorous winter activities.

While COVID-19 has halted international travel, Niseko wants to let Japan know they can head “overseas” to Hokkaido for a taste of world-class glitz and glamour this winter.

The video showcases all aspects of the only modern, international ski resort in Japan, says Niseko Tourism Marketing Director Acme Wu.

“After playing in Niseko’s world-famous powder snow, Japanese visitors in the video enjoy après drinks at European cocktail bars and stay in luxurious chalets and lofts,” Wu says.

“Due to COVID-19, condos and chalets usually occupied by international celebrities have been left vacant this year, so the video takes a sneak peek at our domestic guests enjoying their stay at these.”

“Because celebrities value privacy, many Niseko properties have their own private indoor or outdoor onsen – the level of luxury has to be seen to be believed. You don’t even need to ski or snowboard to enjoy Niseko these days – there’s plenty more to do on and off the snow, and it’s a dream for anyone wanting to post on social media.”

“This year travelers in Japan have a once-in-a-lifetime opportunity to see why the rest of the world has fallen in love with Niseko, and we are excited to welcome them”, Wu says.

Chief Director at Kutchan Tourism Association, Kunieda Koji says, “I am very happy to see the completion of this wonderful video and excited to have this video to be shared not only with our guests in Japan but everyone around the world.”

The theme of the video is “Glamorous Snow” – the term “glamorous” relates to the surreal, luxury atmosphere of Niseko.

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