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BWH Hotel Group (BWH) has signed an agreement with ARBT Property Group (ARBT) to debut its Executive Residency by Best Western (Executive Residency) extended stay brand in Australasia. Slated to open in Q4 2022, Executive Residency Woolloongabba will be positioned just two kilometres from Brisbane’s CBD at 55 Carl Street and within walking distance to the famous Gabba Cricket Grounds.
Executive Residency Woolloongabba will offer extended stay options for both leisure and business travellers. This new build 51 apartment property configuring with 2, 3 and 4 bedroom residence will reimagine the home away from home experience by utilising natural light, modern design, expansive living areas and must have facilities such as lap pool and 24-hour gym.
ARBT Prefab has been developing its’ own prefabricated building system for the last 10 years, the prefabricated system enables the company to manufacture hotel rooms and residences offsite to 90% completion (inclusions kitchens, bathrooms paint and plaster), then it is 1-2 days per level to install at site. The most recent project in Woolloongabba is close to 160 room project which was installed in 21 business days, project is nearing completion in Q4 2022.
Working in partnership with ARBT, a Brisbane-based technology company specialising in modular hotel manufacturing, the partners plan to open new build hotels across Australia and New Zealand over the next few years. Internationally recognised for its advanced manufacturing technologies and speed to market for new build properties, ARBT will allow for rapid expansion of the BWH portfolio across Australasia.
Graham Perry, BWH Hotel Group’s Managing Director Australasia said, “I am incredibly proud of Danilo Curcuruto and Elena Martiniuc from our exceptional development team for making this happen. Our new partnership with ARBT Property Group will allow BWH Hotel Group to drive growth and fast track new brands throughout Australasia. We are very excited to be partnering with a company of the calibre of ARBT with whom we have strong synergy and big plans. Together we can champion the diversity of the BWH brand portfolio and make a big impact on the accommodation landscape throughout the region”.
Following the opening of Executive Residency Woolloongabba in Q4 2022, the partners are set to announce details regarding additional projects, locations and BWH brands already in the pipeline including the opening of the second Aiden by Best Western in Q1 2023.
Danilo Curcuruto, BWH Hotel Group’s Director of Development said, “The launch of Executive Residency Woolloongabba and the partnership with ARBT will mark the acceleration of BWH’s development pipeline to meet the increasing appetite of new travellers looking for personalised experiences in both contemporary and lifestyle accommodation formats”.
Executive Residency Woolloongabba will benefit from BWH’s global reputation, its scale and extended stay expertise and will leverage the BWH distribution powerhouse and its loyalty programs comprising 50 million members worldwide.
Founder and CEO of ARBT Property Group, Solomon Noel said, “We are thrilled to be partnering with BWH Hotel Group to bring our creative solutions, our shared vision and our innovative modular construction technology to life. In launching Executive Residency Woolloongabba, we can showcase our ability to optimise the construction process to produce premium quality hotels with faster construction times and reduced costs.”
Executive Residency by Best Western is an exceptional extended-stay brand that meets the needs of one of the hotel industry’s fastest growing segments. Best Western’s turnkey solution presents developers with the opportunity to grow profits by building an extended stay product founded on specified market demand and data. This upper midscale to upscale prototype offers the perfect combination of a hotel and home away from home product to deliver travellers with an enriching extended stay experience whilst leveraging ​the iconic Best Western brand.
Executive Residency amenities include an ample kitchenette with cooktop, sink, microwave and refrigerator, free high-speed Wi-Fi, dedicated zones for sleeping, dining, work and relaxation and outdoor green spaces to connect with nature. The brands studios and suites are designed for longer stay guests who are travelling on either business or leisure looking for the creature comforts of home.