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Brand USA! Banding Together REGARDLESS of Politics!

November 28, 2020 USA News No Comments

The Positive Power of Speaking with One Voice

Originally created as the Corporation for Travel Promotion (and now doing business as Brand USA), the organization was established by the Travel Promotion Act of 2009 as the nation’s first public-private partnership to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination.

We’re Glad You’re Here!

We salute the cornerstone laid down by the founding legislation which unites the entire Industry, regardless of political persuasion or party-line:  “The Corporation may not contribute to or otherwise support any political party or candidate for elective public office.”

Brand USA speaks with one, non-partisan voice in promoting tourism and travel to the United States of America. That’s the bottom-line.

“We understand how important our work is to supporting economic growth in communities large and small, and we are proud to showcase to the world our nation’s unique and diverse destinations, experiences, and people.”       –  Christopher L. Thompson President & CEO Brand USA

Getting There!

Brand USA works with its expanding network of international representatives along with the U.S. Embassies, Visit USA committees, tour and receptive operators to support numerous trade activities, including: trade shows, sales missions, training initiatives, and ‘Mega-Fams’™ for travel agents and media.

During ‘Hard Times’, Brand USA Hits Back Harder

Travel Life in the time of Covid19 “We’re ALL in this Together!”

Brand USA has done an exemplary job of keeping up the motivation, inspiration and education while we’re under Covid19 cloud-cover. Stories, articles and in-person interviews all help to bring our passion for travel and the USA intact.

Knowledge IS, Power Where the Rubber Meets The Roadway

Brand USA, in partnership with the U.S. Commercial Service and the National Travel and Tourism Office (NTTO), provides snapshots of the economy and information about travel from 15 global markets. Comprehensive research, and targeted performance record-keeping is in keeping with the notion of thinking and gathering data globally, yet being able to act locally. This has for years, allowed key International markets to drive campaigns that are targeted and ‘fish where the fish are’, and more…

 “Learn the Way of MANY Weapons!” – Samurai battle creed

Thru diverse webinars & seminars,’mega-fams’, hosted media visits, and speakers’ platforms Brand USA keeps the lights burning brightly in the windows. Although Covid19 has greatly impacted Brand USA’s ability to assemble its members under one roof, its ability to adapt in the Corona virus arena has been significant.

Brand USA’s Multi-Channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with destination content. Through a new, custom mobile takeover unit, destinations can tell their stories in a more immersive way. In this program, content will be dynamically served to more precisely and effectively identify consumers who are most likely to engage with messages and take action. Brand USA and AdTheorent are bringing new technology to partners through a highly effective, predictive platform, which uses millions of data points to optimize reach and results.


Brand USA will host targeted events throughout the year on a variety of platforms to encourage the international travel community to engage with U.S. destinations. These events may include pre-scheduled meetings, co-operative ventures, on-line enrichment opportunities, and other educational events.

Making Every Buck Count: DOUBLE!

Co-op marketing and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

The Important Part? The Lights Are ALWAYS On!  

The Brand USA Global Marketplace is a custom-built, always-on, virtual platform that provides comprehensive access to U.S. destinations, attractions, and points of interest for the international travel industry.


Written by: Mark William Sheehan

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