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Best Western® Launches ‘SureStay® Hotel by Best Western’ in Australasia

April 30, 2019 Hotel Developments No Comments

Best Western Hotels & Resorts has announced the first six hotels within its SureStay and soft brand “SureStay Collection by Best Western” portfolio in Australasia.

Positioned in the economy and upper economy accommodation categories, SureStay Hotel by Best Western and SureStay Collection by Best Western provide the perfect options for guests who like to travel simply and rest in comfort while being assured of the quality and service they’ve come to expect from the Best Western brand.

Managing Director of Best Western Hotels & Resorts for Australasia, Graham Perry, says: “Our SureStay Hotel by Best Western and SureStay Collection by Best Western properties offer essential comforts for an exceptional value.”

“With extras like free Wi-Fi, our newest hotels provide travellers economical options in Dubbo and Lismore NSW and across four locations in Western Australia.”

The new properties are:

Blue Diamond Motor Inn, Dubbo    SureStay Hotel by Best Western

The Karinga Motel, Lismore            SureStay Collection by Best Western

Hospitality Carnarvon                     SureStay Collection by Best Western

Hospitality Kalgoorlie                       SureStay Collection by Best Western

Hospitality Esperance                     SureStay Collection by Best Western

Hospitality Geraldton                       SureStay Collection by Best Western

“Importantly, all hotels within the new soft brand receive the full service of Best Western’s worldwide brand network and benefit from sales and marketing services of the global hotel group,” explains Perry.

“Our soft brand offers hotel operators with very individual properties solutions for marketing and distribution; all SureStay and SureStay Collection hotels are bookable via GDS code UR.”

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