When industry stalwart and champion Julie King founded and unveiled Bonailie, which very interestingly she describes as a tourism industry community platform to allow global industry collaboration, driving 21st century thinking, to positively shape the future of tourism and create a positive impact on the world, I thought…sounds great, but what did it really mean?
So, what better than having a chat with Julie for her to explain and I have to say her explanation was very impressive indeed and very timely…and you can check out my chat with Julie by clicking on the video box below.
In the meantime, Julie told me, “The impact of Covid-19 on a USD$8.9 trillion industry that accounted for 10.3% of the world’s GDP and 1 in 10 jobs around the world, was devastating and heart-breaking.”
“It is an industry that I love and have operated in globally for 34 years and we knew that things could no longer continue as they had done – it was now time to reshape our vision of the future of the tourism industry, for the better and play a bigger role, with our research highlighting the need for global collaboration in shaping that future – together.”
Julie also told me Bonailie is a global platform that will deliver weekly engagement and collaboration through webinars, panels, and the ability to connect with global sector partners and peers, provide growth indicators and showcase best practice and innovation. It will produce monthly intelligence with market snapshots and insights and will facilitate access to learning programs for tourism industry leaders to execute 21st century business models, adding, “I see it as a hub for positive change that will unite the global tourism industry to collaborate for a common purpose – to drive best practice.”
Bonailie will also house the world’s largest engaged global directory – a community of leaders across the complete travel, tourism and hospitality supply chain, specifically for purpose-driven decision makers who want to see a shift in the industry, with the Bonailie journey taking them through three areas: Engage, Evaluate and Grow, supported by a global partner network of businesses that will be accredited by Bonailie across the full spectrum of the travel and tourism eco-system.
The Bonailie platform goes live from late November where tourism decision makers can subscribe on a monthly or annual basis and in addition Bonailie will be providing 26 recorded webinars providing insights into business sustainability and forward thinking business models through its collaboration with UK founded, Business of Brand, a global purpose driven platform connecting businesses to learn and trade. For every subscriber, Bonailie will be donating an amount to the L&D Foundation, which will provide support to disadvantaged tourism businesses and countries through the Bonailie platform and Business of Brand programs.
For more information on this amazing initiative to which I wish every success, visit www.Bonailie.world, but in the meantime check out my very interesting chat with Julie below: –
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