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APG and Blue Ribbon Bags Sign Global Partnership

January 7, 2022 Airport No Comments

In early December, Blue Ribbon Bags (BRB), one of the fastest-growing ancillary services in travel and the world leader in airport delayed baggage retrieval services, and APG, the world’s leading airline distribution network, have formalized a global partnership.

BRB provides a Delayed Baggage Protection product in which the traveller receives real-time push notifications via email, SMS, and WhatsApp regarding the status of the delayed bag for the first 96 hours of it missing. If the delayed baggage is not returned within the 96 hour service period, the traveller would receive a satisfaction guarantee payment due to BRB being unable to fulfil their service obligation. BRB’s primary distribution channels include but are not limited to airlines, online travel agencies, travel management companies, travel insurance providers, and bank/credit card providers.

This partnership will allow BRB to leverage APG’s extensive network of Sales Offices that spans across 170 countries worldwide resulting in the opening of new markets and continued expansion in existing markets. Daniel Levine, President & Co-Founder of Blue Ribbon Bags, stated, “This strategic partnership extends BRB’s reach into untouched regions where APG’s local expertise and knowledge will allow for our service to be integrated quickly and efficiently. We are very excited to partner with APG as we continue to expand our global footprint.”

Due to many external factors related to the COVID-19 pandemic and air travel, delayed baggage will only become more of a pain point for both the traveller and airlines alike.

Partly, this will be attributed to fewer direct flights resulting in more connections and layovers along with reduced airline and ground handling staff. Recent aggregated data shows that most airlines are reporting a higher checked baggage rate due to stricter carry-on policies and leisure travellers going on a longer duration trip instead of going on multiple shorter duration trips.

APG’s core business is primarily in the field of airline distribution where it has been a leader for over three decades, partnering with over 200 airline clients worldwide and delivering $ billion to its clients over this period in additional incremental revenue. The Blue Ribbon Bags service meets many of APG’s core values including bringing innovative and global incremental revenue to both airlines and travel agents whilst also streamlining procedures and reducing cost.

Richard Burgess, President of APG Network, commented “We are very pleased to be partnering with Blue Ribbon Bags and bringing this innovative service to a much wider international audience, allowing both our airline and travel agent partners access to a simple, cost-effective solution to reducing lost baggage administration and a new ancillary revenue stream. Within the first two weeks of launching Blue Ribbon Bags throughout our network, we have conducted over 100 sales meetings in over 20 countries and have been overwhelmed by the initial response. We are very much looking forward to developing this partnership further throughout 2022”.

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