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Agoda launches 11.11 Mega Sale

November 5, 2020 OTA News No Comments

Agoda, has launched its first “11.11 Mega Sale”, campaign, partnering with thousands of properties in more than 10 markets to help accommodation providers to capitalize on the popularity of the 11.11 sale phenomenon.

Accommodation providers opting in to Agoda’s 11.11 campaign are set to benefit by reaching travelers looking for great deals during the shopping event between now and 11 November 2020. As part of the Agoda 11.11 Mega Sale initiative, participating partners will be supported by a comprehensive multi-channel marketing package including social media campaigns, video content, affiliate partnership activities, app marketing, and customer email newsletters throughout the campaign period.

In return, travelers will be able to secure savings of up to 85% through stackable price promotions for travel until 31 January 2021.

“This initiative is Agoda’s biggest innovative campaign to tap into this growing global shopping festival. We’ve successfully launched similar promotion initiatives before in China, which drove significant performance results. So, we decided to roll out the campaign in multi-markets and we are confident the Agoda 11.11 Mega Sale campaign will be beneficial to travelers and partners alike,” explained Errol Cooke, Vice President Partner Services, Agoda.

“From this campaign, travelers can get special deals on accommodation, providing a great opportunity for people to reconnect with travel again, and to cost-effectively discover,  or rediscover, the diversity of destinations in their own backyard,” said Errol Cooke, Vice President Partner Services, Agoda.

The campaign runs from now until 11 November 2020, and participating accommodation partners must provide a minimum of 15% stackable promotions and allow check-in until 31 January 2021.

The Agoda 11.11 Mega Sale consumer campaign launches with a global brand film, distributed in Japan, Thailand, and Taiwan, it has been adapted to the three local languages.


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