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Agoda caters for new traveler segment incentivized by last minute deals

February 3, 2021 OTA News No Comments

Global digital travel platform Agoda has launched GoLocal Tonight to help accommodation partners capitalize on the growing trend towards last minute domestic bookings in this post-COVID era. With the uncertainty of new outbreaks, changes in health protocols and last-minute travel restrictions, Agoda’s data reveals a shift towards searches for same day check-ins, and it has developed a GoLocal Tonight product, offering even greater savings to satisfy this demand.

“COVID has created a new category of traveler, one who might previously have been content to hang out at home watching the latest Netflix blockbuster, but who is now so incentivized by the great last-minute deals that they act on impulse for a change of scene, deciding the same day to book an overnight stay,” explained Enric Casals, Regional Director Southeast Asia and Oceania, Agoda. “The GoLocal Tonight product launching across Asia Pacific helps hotel and accommodation partners to access these travelers and utilize inventory that would otherwise remain unused. In exchange, Agoda travelers receive further discounts of up to 30% of their accommodation reservations.”

Agoda’s GoLocal Tonight has more than 2,000 partners signed up to the campaign to-date in markets across Asia Pacific including Cambodia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Supported by a comprehensive marketing campaign targeting customers via email marketing, PR and social media, plus in-app and a dedicated BLT, the GoLocal Tonight product will roll-out from February 2021.

“We are constantly looking at innovative ways to that we can support our partners’ needs and provide effective solutions that improve occupancy. This product is an extension of our successful GoLocal campaign which helped drive domestic travel uptake across the globe throughout last year. GoLocal Tonight with its hugely appealing deals opens travel to a different type of traveler.”

Contact Agoda’s Partner Services team for more details on how to join its latest GoLocal Tonight campaign.

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