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Accor strengthens its leadership position in branded residences, private rentals and extended stay hotels

December 11, 2020 Hotel News No Comments

Accor announces the launch of the “Apartments & Villas” website, entirely dedicated to the rental of private residences and extended stay hotel properties, enabling guests feel at home anywhere in the world.

The site makes more than 50,000 apartments, villas and chalets available, drawing from Accor’s 15 extended stay hotel brands (including Adagio, Mantra, and Hyde Living), as well as the company’s portfolio of branded private residences which are privately owned and frequently included in managed rental programs (Raffles Residences,  Banyan Tree Residences, Delano Residences, Fairmont Residences, SLS Residences, etc.) and one-of-a-kind private rentals (onefinestay), in over 350 destinations.

The Covid-19 crisis has transformed the way we live, work and travel. Branded Residences, which typically combine private home ownership with luxury branding and a comprehensive menu of hotel and residential services, have proven to be very resilient, with an increasingly diverse pipeline and record growth.  In ten years the sector has grown by 170% and despite a difficult context, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Savills 2020 Spotlight on Branded Residences: “We see increasing demand for residentially designed short term rental accommodations, as consumers seek out accommodations which enable more privacy and self-sufficiency and include features like extra living space and generous outdoor space”, says Riyan Itani, Head of Savills International Development Consultancy.

According to Savills International Development Consultancy, a third of global markets have reported increased interest from buyers looking to expand their primary residence. This growing desire for space, coupled with the increase in working from home, could give a boost to resort projects. The global trends documented by Savills are reflected in Accor’s rapidly expanding branded residence portfolio. Accor currently operates 30 branded residence projects globally, with another 70 under development. This growth has been particularly pronounced in the emerging lifestyle branded segment, where Accor’s SLS Residences leads the way in terms of expansion. Accor already operates 6 lifestyle branded projects with another 18 under development. In many instances, purchasers of branded residences elect to make their homes available through a managed rental program. Participating homeowners will now see their homes distributed through the new Apartments & Villas” website    

On the Apartments & Villas website, guests can book with confidence fully equipped apartments, villas, houses and suites while enjoying all the benefits of the ALL- Accor Live Limitless lifestyle loyalty program, and greater flexibility and reassurance thanks to the new cancellation policy and the intensified hygiene and prevention measures to ensure their safety (ALLSAFE).

 “The launch of the Apartments & Villas website demonstrates our ambition to develop offers and solutions tailored to the extended stay hotel segment,” said Jeff Tisdall, Senior Vice President Development, Residential and Extended Stay. “The launch of apartmentsandvillas.accor.com is an important milestone for our investment partners, guests and private residence owners, and further reinforces Accor’s leadership position in extended stay hotel and branded residence segments”.

Apartments & Villas site reflects our ongoing commitment to innovation as consumer travel needs evolve, and allows all of our clients to discover an incredible collection of accommodations around the world on one digital platform, as well as to live an exceptional travel experience: the space, comfort and privacy of a home for a weekend, a vacation or working in a new setting, allied to the convenience of hotel services from Accor brands and to the best of loyalty advantages”, said Yassine Hachem, Vice President Guest Digital Product.

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