MISSION, the leader in wearable cooling solutions and sun-safe performance accessories, announces the launch of its newest collection: the All-Day Collection.
Made for life on the move, the All-Day Collection marks a new category for the brand, expanding beyond just performance-first gear to a more lifestyle-driven approach without compromising on the cooling properties MISSION is known for. The collection prioritizes all-day comfort while maintaining the performance benefits that define the brand.
Engineered with lightweight, ultra-soft layers that move with you from morning to night, the collection features a classic baseball cap, bucket hat, trucker hat, and airy tees for both men and women.
The All-Day Classic Baseball Hat is a six-panel, unstructured dad hat designed for maximum comfort. It can be worn as-is for everyday use, or activated when temperatures rise. Its built-in cooling sweatband can cool up to 30° below average body temperature in under one minute, delivering instant relief. Similarly, the collection’s All-Day Classic Bucket Hat and All-Day Classic Trucker Hat offer an alternative look with the same functionality. Rounding out the collection, the All-Day Comfort Tee, is made with ultralight fabric that moves like a second skin. Naturally cool and breathable, it features a relaxed, straight cut for ease of movement and a laid-back fit.
Notable product features across the collection include:
- Long-lasting comfort: Feel the difference all day
- Lightweight & Breathable: All-day wear with enhanced airflow
- Moisture-wicking: Keeps you dry and comfortable
- Advanced Sun Protection: UPF 50 blocks 98% of harmful UV rays
- Easy Maintenance: Machine washable for convenience
- Odor-Free: Resists unwanted odors for lasting freshness
- Natural Cooling: Chemical-free cooling technology
