Misfits, the protein bar that tastes like candy, is available now at Target. Packed with 14–15g of protein, less than 1g of sugar, and only 190 calories, each bar delivers indulgent, chocolatey, chewy goodness without compromise. Plant-based, non-GMO, gluten-free, and free from palm oil and artificial sweeteners, Misfits proves that you can have your candy and your protein too.
The Target launch brings Misfits front and center with an endcap in all 1,900 stores, featuring two fan-favorite flavors: Cookie Butter and Brownie Batter. Shoppers can also grab four craveable flavors, Cookie Butter, Brownie Batter, Caramel Fudge, and Caramel Popcorn, right in the Lunchbox aisle at 1,200 stores nationwide. Plus, all four flavors are now available online.
Following the Target launch, Misfits will continue its retail expansion in 2026 with upcoming launches at Thrive Market in January, Publix in February, and Costco (Texas region) at the beginning of March. The brand has been quickly growing its footprint since expanding to the US in 2023, having launched in major retailers such as Trader Joe’s, Sprouts, Wegmans, Harris Teeter, Albertsons, Raley’s, ShopRite, and Whole Foods Market, where a new Mint Chocolate Chip flavor debuted in November 2025.
