Wendy Wu Tours has joined forces with Korea Tourism Organization to showcase the region through its Scenic South Korea tour. Designed for those seeking a balance of iconic landmarks, cultural experiences, and stunning landscapes, the itinerary offers a deep dive into the country’s remarkable heritage.
The campaign taps into the growing interest among Australian travellers in South Korea, with Wendy Wu Tours registering a strong year-on-year increase in demand. The global rise of K‑culture, including K‑pop, K‑dramas, and K‑beauty, has seen popularity skyrocket, with many captivated by the country’s cultural influence as much as its landmarks.
While Japan has long been synonymous with cherry blossom season, South Korea offers equally spectacular displays that are still relatively under the radar for many Australians. This growing curiosity, combined with the country’s fusion of modern energy and ancestry, is fuelling a surge in travellers.
Sonia Orrego, Head of Product of Wendy Wu Tours Australia, says, “South Korea is buzzing with unforgettable adventures, and Australians have never been more keen to explore it. Improved connectivity has made it easier and more affordable to reach, while the variety of experiences caters to a growing trend of immersive, personalised travel. Through our partnership with Korea Tourism Organization, we’re excited to bring South Korea’s incredible culture, history, and experiences to life, all while delivering the world-class service Wendy Wu Tours is renowned for.”
This joint campaign is set to highlight everything the region has to offer, giving travellers a one-of-a-kind opportunity to experience the country at its best. The fully guided Scenic South Korea itinerary takes you through the streets of Seoul, the peaks of Mt Seorak, the ancient charm of Gyeongju, and more.
Scenic South Korea: 14-day Classic Group Tour, from $12,080pp twin share (save up to $500 per person): On this trip, travellers will discover the contrasts of South Korea, where ancient traditions meet vibrant city life and breathtaking landscapes. Highlights include Seoul’s Gyeongbokgung Palace and markets, a bibimbap cooking class, panoramic views from N Seoul Tower, the bamboo groves of Juknokwon, and Gyeongju’s historic streets. In Busan, explore Jagalchi Fish Market, Oryukdo Skywalk, and Dongbaekseom Island, alongside the serene Seonamsa and Naksansa Temples. This Classic Group Tour is fully inclusive, with accommodation, meals, sightseeing, and transfers all arranged, allowing guests to relax and enjoy the journey every step of the way.
The campaign reflects Wendy Wu Tours’ commitment to meeting growing demand from Aussie travellers for immersive and culturally rich experiences in South Korea, offering expertly guided itineraries that showcase both iconic sights and local wonders.
