The ‘A Taste of New Zealand with PARKnSHOP’ festival, jointly presented by New Zealand Trade and Enterprise (NZTE) and PARKnSHOP, officially commenced earlier at FOOD PARC Supermarket & Food Hall FOOD PARC located at 15/F, Hopewell Hotel • Mall in Wanchai. The four week event, running from 3 to 30 October 2025, will take place concurrently across all PARKnSHOP stores and PNS Online. By introducing over 100 New Zealand brands and more than 1,000 food and beverage products, the festival showcases‑ the purity, natural origin, and high quality that New Zealand products are celebrated for, bringing Hong Kong consumers a wider range of premium choices.
A New Milestone in Partnership
The ‘A Taste of New Zealand with PARKnSHOP’ festival returns this year with a brand‑new format, combining both online and offline promotional channels to keep pace with the evolving trends of Hong Kong’s consumer market. At the opening ceremony, Mr. Peter Lund, Consul General of New Zealand to Hong Kong & Macau; Mr. Pete Frost, Trade Commissioner, South China and Hong Kong at New Zealand Trade and Enterprise; Ms. Freda Ng, Managing Director of PARKnSHOP; Mr. Calvin Chau, Business Development Manager at New Zealand Trade and Enterprise; Artist Ms. Lenna Yeung; and Ms. Charmaine Cheung, Executive Chef of PARKnSHOP, jointly officiated at the ribbon cutting ceremony, symbolising the official launch of the event. The ceremony not only marks the renewed presence of New Zealand food and beverage products in Hong Kong’s retail market but also signifies the strengthened collaboration between both parties in promoting a healthy dietary culture and advancing cross border food trade.
Mr. Peter Lund, Consul General of New Zealand to Hong Kong & Macau said, ‘Hong Kong has always been an important partner market for New Zealand products and a strategic gateway for international brands expanding into Asia. The core mission of New Zealand Trade and Enterprise is to support New Zealand brands in building channels in Hong Kong and reaching a broader base of consumers. As one of Hong Kong’s leading retailers, PARKnSHOP possesses an extensive network and strong market insight, enabling highquality New Zealand food products to reach local households. This collaboration is not only about providing premium products but also about promoting a healthy and sustainable food culture, demonstrating New Zealand’s strength as a trusted food supply partner.’
Ms. Freda Ng, Managing Director of PARKnSHOP said, ‘PARKnSHOP has always been committed to bringing high-quality, diverse and sustainably-sourced food to our customers. Through the ‘A Taste of New Zealand with PARKnSHOP’ campaign, we are not only offering a wide range of shopping offers, but also working closely with New Zealand Trade and Enterprise (NZTE) to introduce New Zealand’s exceptional food safety standards and healthy living philosophy to the Hong Kong market. We believe this collaboration will further promote a sustainable food culture, allowing customers to fully experience the exceptional quality and unique flavours of New Zealand ingredients.’
Selected New Zealand Brands and Limited‑Time Shopping Rewards
Blessed with a pristine natural environment, New Zealand is globally renowned for producing food that is pure, natural, nutritious, and safe. The festival features a wide range of well‑known New Zealand brands, including Blue Frog natural cereals, Bostock organic chicken, Zespri kiwifruit, Oyster Bay wines, and Whittaker’s chocolates, demonstrating the diversity and exceptional quality of New Zealand’s food products. For details on additional participating brands and selected products, please refer to the attached fact sheet. The promotion also offers customers exclusive shopping rewards during the campaign period. The details are as follows:
PNS eShop Offers
- Period: 3 – 9 October 2025
- Customers who purchase designated New Zealand products with a total spending of HK$280 or above will enjoy discount of HK$80 and free delivery during the promotion period.
Promotion Period Rewards
- Reward: During the promotion period from 3 to 30 October 2025 , the top five customers with the highest accumulated spending on New Zealand products via PNS eShop will each receive a HK$1,000 ParknShop cash voucher and a selection of premium New Zealand products
Offers are available in limited quota and on a first‑come, first‑served basis.
The promotion is subject to terms and conditions.
For details, please visit: https://www.pns.hk/en/promo/NZFestival
Star Chef Cooking Demonstration and First Interactive Live Experience
The event also featured a celebrity chef cooking demonstration. Ms. Charmaine Cheung, Executive Chef of PARKnSHOP, collaborated with artist Ms. Lenna Yeung to present four dishes featuring New Zealand ingredients, including breakfast, lunch, dinner, and dessert, showcasing the versatile applications of New Zealand products. For the first time, the demonstration was conducted in a live‑streamed interactive format, enabling both on‑site and online audiences to participate simultaneously, adding a touch of innovation to the promotional campaign.
