Accor Plus today launches its new premium global subscription, ALL Accor+ Explorer. The paid annual travel membership offers savvy travellers access to elevated benefits, recognition and unique experiences with Accor’s world-leading hotels, restaurants and bars.
From day one, members are instantly upgraded to ALL Accor Gold status or higher in Accor’s free global loyalty programme with elite hotel privileges. The subscription includes two free nights each year, up to half-priced stays, and generous dining and beverage discounts in Asia Pacific. For the first time, members receive a guaranteed 15% off room rates worldwide, available across more than 4,500 hotels and over 30 brands.
The Explorer community gains access to a curated calendar of thousands of experiences, spanning dining, wellness, and distinctive local adventures across the region. Unique highlights include:
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a private New Year’s Eve dinner paired with a scenic flight over Antarctica in partnership with Pullman Melbourne on the Park in Australia
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exclusive itineraries and stays at member-only prices, such as a seven-night luxury tropical retreat at Sofitel Bali Nusa Dua Beach Resort (Indonesia)
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a three-night island escape at SO/Maldives with spa-moments and water sports
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an exclusive first-stay offer at the newly opened Fairmont Jaipur in India
“Today’s frequent discerning travellers are looking for more than just perks from their loyalty memberships,” said Emilie Couton, CEO of Accor Plus. “Our insights and extensive member research pointed to a shift towards more substantial value, better recognition and deeper, more meaningful experiences. ALL Accor+ Explorer is designed for the modern traveller, delivering tangible and seamless benefits that can be enjoyed right away.”
“At the heart of the membership is the sense of community and belonging that the programme fosters. Members share their insider tips, spark travel inspiration and build lasting connections all around the world,” adds Couton.
Building on a 30-year legacy of loyalty innovation that started in Australia, ALL Accor+ Explorer is the next evolution of the successful Accor Plus programme, with over 450,000 members across Asia Pacific.
The new ALL Accor+ global brand refresh unites Accor’s subscription programmes under one brand, giving members more choice, clarity and exclusive travel privileges at a time when subscription culture is booming.
“Despite subscriptions evolving to become an integral part of everyday life, from streaming content, accessing software, and buying the things people love, travel is underserved. With the subscription market expected to reach $2 trillion USD over the next eight years, we anticipate paid travel subscriptions will become a defining trend in the way we travel. Especially for the next generation of travellers,” said Couton.
Key Benefits of ALL Accor+ Explorer
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More Free Stays: 2 Stay Plus FREE Nights annually across Asia Pacific
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Red Hot Rooms: Up to 50% off hotel stays with Red Hot Rooms in Asia Pacific
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Access More: 15% off public rate at 4,500+ hotels worldwide across 30+ brands
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Exclusive Dining Savings: 30% off dining and 15% off drinks at 1,600+ restaurants & 1,200+ bars in Asia Pacific
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Guaranteed Gold Status: Instant ALL Accor Gold status or higher, with 30 bonus Status Nights each year (benefits include room upgrades, early check-in, late check-out where available)
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Exclusive Events & Offers: Priority access to member-only experiences and limited-time benefits
Pricing & Value
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Annual subscription: $229 USD
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Average member value back per year: $712 USD (savings, benefits, etc.)
Integration
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ALL Accor+ is fully integrated with the free ALL Accor loyalty programme and booking platform.
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Manage bookings, benefits, points, and rewards all in one platform and app.
Hotel Brand Coverage
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25+ brands in Asia Pacific: Raffles, Sofitel Legend, Fairmont, Sofitel, MGallery, 25hours, Hyde, Mondrian, Mama Shelter, SO/, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles, ibis Budget.
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Global coverage also includes: Emblems, Adagio, greet.
Brand Architecture Explained
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Accor = Parent company
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Accor Plus = Subsidiary managing ALL Accor+ Explorer
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ALL Accor = Free loyalty programme & booking platform
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ALL Accor+ = Paid subscription offering
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ALL Accor+ Explorer = Premium product of ALL Accor+
