TUMI, the leading international travel, lifestyle and accessories brand, celebrated the grand opening of its first China flagship store at the iconic Shanghai Centre. TUMI welcomed guests to an exclusive launch event on 31 July in celebration of the flagship’s grand opening—an evening rooted in design, culture, and meaningful connection. This milestone flagship is the latest reflection of the brand’s continued investment in the region and its commitment to serving the global traveler with immersive, elevated and personalized retail experiences.
An Exclusive Milestone Celebration
A symbolic ribbon-cutting ceremony marked the occasion, drawing notable guests from across the region and beyond and featuring a special appearance by newly named Asia-Pacific brand ambassador Wei Daxun.
TUMI Creative Director Victor Sanz said, ”Returning to Shanghai and seeing everything come to life was incredible. The energy in the room, the conversations, the people – it was all truly inspiring. Everyone brought something unique to the moment, and that’s what made it unforgettable. I couldn’t imagine a better way to kick off this exciting chapter for TUMI here in Shanghai.”
Following the ribbon-cutting, over 500 esteemed guests were welcomed to an exclusive after party held inside the flagship. Guests explored the space and discovered a curated selection of TUMI’s premium collections, including Alpha Bravo and Harrison. The evening also celebrated the launch of Chapter 3 of the Uncompromisingly Light campaign, brought to life through the dynamic 19 Degree Lite collection and the presence of newly appointed Asia-Pacific brand ambassador Wei Daxun. The afterparty further elevated the evening with entertainment and interactive workshops, as guests enjoyed a bespoke fan-personalization experience that paid tribute to Shanghai’s cultural richness. Inspired by the city’s creative pulse and legendary skyline, TUMI’s personalization service introduced an exclusive Shanghai mold specially crafted for the event, enabling guests to create custom keepsakes. To conclude the full-day celebration, guests were invited to a dynamic in-store experience featuring curated music, fine wine, and exclusive customization offerings—seamlessly blending TUMI’s travel-forward ethos with the city’s vibrant creative spirit.
