This July and August, Trippas White Group invites citygoers to embrace the colder months with Winter of Whiskey, a bold, flavour-driven campaign, designed to highlight the spirit’s depth, versatility and seasonal appeal. Running across some of the group’s most beloved venues, the campaign brings together a suite of specialty cocktails and experiences designed to transform the winter chill into an invitation to gather, sip, and savour.
Spearheaded by a partnership with the world’s most award winning distillery, Buffalo Trace, serving as the hero pour. Guests can experience a range of whiskey-led promotions across participating Trippas White Group venues, including Bar 83 and Skyfeast at Sydney Tower, Me-Gal Taronga Zoo, Botanic House, ESQ at QVB, The Lookout Echo Point and more, with 50% off Old Fashioneds and Buffalo Trace Bourbon & Cokes for the rest of winter. In Brisbane, Mary Mae’s will also join the celebration, complementing the seasonal drinks with live music 
sessions every weekend.
Bottomless Thursday’s at ESQ
In addition to the beverage promotions, ESQ at QVB is offering Thursday night bottomless Old Fashioneds paired with American-inspired BBQ plates. The menu features classic American dishes including clam and sweet corn hushpuppies with smoked crème fraîche and salmon roe; marinated skirt steak served with bourbon butter; and finished off with strawberry and brown sugar crumble. The menu has been thoughtfully crafted to complement the warm spice notes of Buffalo Trace Bourbon, creating a perfectly balanced tasting experience. Tickets are $95 per person with seatings available from 7:30pm.
High & Low: A Whiskey, Beer and Music Festival
As part of Winter of Whiskey, Porterhouse will host High & Low Festival, a celebration of Whiskey, Beer & Live Music spanning three levels. Taking place on Saturday 16 August from 3-7pm, guests can explore tastings from more than 75 whiskey brands across two levels, with each stand staffed by brand representatives to guide the experience. The top floor will feature live music and a Young Henry’s pop-up bar, serving a range of Young Henry’s RTDs. Tickets are $85 and include a complimentary burger, a tasting booklet, a tote bag, and a Glencairn whiskey glass to use throughout the day.
Warm Warmers
The campaign will also be serving up Lyre’s American Malt, a gently mellowed non-alcoholic whiskey, which offers the perfect replacement for those seeking an alcohol-free alternative. $1 from every Lyre’s beverage sold will be donated to Dry July. 
“We wanted to create something that feels seasonal but social. It encourages people to connect and explore the spirit of whiskey in new ways,” says Lee Potter Cavanagh, Group Bartender at Trippas White Group. “Whiskey is full of character. It’s bold, warming, and made for slow sipping, perfect for hunkering down in the colder months with friends and family.”
“We’ve partnered with Trippas White Group to create something special with Winter of Whiskey – a celebration of bold flavour, great company and unforgettable settings” says Alice Fuller, Brand Manager, Buffalo Trace.” “Buffalo Trace is made for moments like these, where craft meets culture and every sip tells a story.”
Whether you’re settling in with half-price Buffalo Trace Bourbon & Cokes and Old Fashioneds or enjoying bottomless American-inspired menus, Winter of Whiskey offers a chance to warm up through exceptional spirits and great company, in some of the city’s most hospitable venues.
Winter of Whiskey kicks off July 1 and runs through July and August, with bookings and venue details available via the website: https://trippaswhitegroup.com.
