A Lady Gaga concert helped Rio de Janeiro’s hotel average daily rate (ADR) and revenue per available room (RevPAR) to an all-time high for May, according to preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.
May 2025 (year-over-year % change):
- Occupancy: 66.6% (+4.4%)
- Average daily rate (ADR): BRL819.09 (+24.9%)
- Revenue per available room (RevPAR): BRL545.78 (+30.5%)
In addition to the jumps in ADR and RevPAR, the market’s occupancy was its highest for a May since 2013.
Lady Gaga’s free concert at Copacabana Beach on Saturday, 3 May led to peaks across the three key performance metrics: occupancy (82.5%), ADR (BRL 1,456.71) and RevPAR (BRL 1,202.21). Occupancy did not reach the 80% mark for any other day during the month.
Consequently, Rio de Janeiro’s ADR remained above the BLR 1,000 mark for four days (1-4 May) around the night of the concert. RevPAR surpassed the BLR 1,000 on the night before the show as well.
