Whispering Angel, the world-renowned rosé from Château d’Esclans, proudly builds on its role as the Official Rosé Partner of Formula 1® as the sport celebrates its milestone 75th anniversary. With elegant activations already turning heads at Miami, Emilia-Romagna, Imola, Monaco, and Barcelona, the brand now sets its sights on the British Grand Prix at Silverstone – one of the most anticipated events in the global racing calendar.
As the birthplace of the Formula 1® World Championship in 1950, Silverstone is steeped in heritage. Its inaugural race, famously attended, laid the foundation for what would become the world’s premier motorsport. This summer, Whispering Angel raises a glass to that legacy, bringing its signature blend of sophistication and style to the most landmark races of the season.
Crafted in the heart of Provence under the visionary leadership of Sacha Lichine, Whispering Angel has led the global rosé renaissance since 2006. With its delicately pale hue, crisp profile, and effortless elegance, the wine has become synonymous with life’s most exhilarating moments, perfectly aligning with the thrill of Formula 1®.
Following the success of its immersive experiences in Emilia-Romagna, Monaco, and Barcelona, Whispering Angel continues to elevate race weekends with activations that capture the passion and precision shared by both brands. With each sip, this exceptional rosé transforms excitement into a memorable experience, evoking a true sense of occasion.
From trackside to toasts, Whispering Angel brings people together to savour every moment, just as Formula 1® unites fans through the thrill of competition. It’s a partnership rooted in excellence, elegance, and the pursuit of perfection – delivering a shared vision of lifestyle and performance to audiences worldwide.
Sacha Lichine, Founder and CEO of Whispering Angel, quotes: “Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the Checkered Flag and crossing the Finishing Line.”
Emily Prazer, Chief Commercial Officer at Formula 1®, said: “Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner. This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence and unites us on our joint mission to deliver fantastic experiences for our fans. This season we have already seen Whispering Angel integrate seamlessly into our exclusive hospitality areas, and together we will deliver moments that further define Formula 1 as the standard bearer for luxury in sport and entertainment.”
Building on its notable debut at the iconic Miami, Emilia-Romagna, Monaco and Barcelona circuits, Whispering Angel will continue to cement its presence as Formula 1®’s official Rosé partner at key races throughout the season, including Silverstone, Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São what Paulo, and Las Vegas.
