Cutty Sark Blended Scotch Whisky has introduced its first ready-to-drink (RTD) product, offering its signature serve – The Cutty Sark & Ginger Ale Highball – in a convenient and portable format in time for summer.
Marking the brand’s first venture into the growing RTD market, the new Cutty Sark & Ginger Ale Highball offers the perfect pairing of Cutty Sark’s original signature blended Scotch with the refreshing zing of ginger ale, delivering a balanced and easy-to-enjoy drink. With this offering, Cutty Sark becomes the first blended Scotch whisky to introduce this type of canned RTD globally.
Since its creation in 1923, Cutty Sark Blended Scotch Whisky has remained true to its spirit of adventure. Named after the iconic tea clipper, Cutty Sark pioneered a smoother style of easy drinking Scotch for the American market at the height of prohibition-era cocktail culture.
Renowned for its smooth, and approachable profile, Cutty Sark Original, which lies at the heart of the new RTD, combines the finest Speyside single malts and high-quality grain whiskies to create a fruity backbone enhanced by vanilla smoothness.
Stephen Woodcock, Master Blender at Cutty Sark commented:
“The Cutty Sark & Ginger Ale Highball is the latest chapter in our 100-year legacy of pushing boundaries and embracing new possibilities. It offers whisky lovers—and anyone after a simple yet elevated drink—a refreshing, convenient way to enjoy the iconic taste of Cutty Sark, wherever their adventures take them.”
Designed to be served well chilled, The Cutty Sark and Ginger Ale Highball is available now from select retailers across the US with an RRP of $9.99 for a cluster of four cans.
The Cutty Sark & Ginger Ale ready-to-drink is making waves across the US with a powerful 360° activation, with sampling at whisky shows to bold truck wraps and refreshed in-store visibility.
Further countries such as Portugal and Bulgaria will launch the product this summer.
