Etihad Airways has opened the cabin doors to a new era of business travel, unveiling its polished and purposeful Etihad for Business programme at Arabian Travel Market 2025. This isn’t just a buttoned-up PowerPoint launch with polite applause—it’s a thoughtfully engineered, emotionally charged nod to the golden age of air travel, back when service came with a smile and a name tag.
In an industry increasingly obsessed with digital efficiency, Etihad’s new platform feels like a handwritten note slipped into a high-tech world—a combination of warmth, wit and wizardry that says, “We haven’t forgotten the human touch.”
“Today’s business environment demands travel solutions that are both efficient and adaptable,” said Javier Alija, Etihad’s Vice President of Global Sales & Distribution, with the conviction of someone who’s seen one too many boardroom warriors miss flights thanks to clunky systems. “This new programme demonstrates our commitment to supporting our corporate partners with solutions that meet their evolving needs.”
And meet them it does. The platform runs like a Swiss timepiece—offering real-time tracking, automated expense reporting, and a booking portal so sleek that Giorgio Armani could have designed it. It’s like Mission Control for travel managers—minus the caffeine jitters and spreadsheet meltdowns.
But beyond the gadgets and gloss lies something more grounded: Etihad’s refusal to let the soul slip out of service. This is a programme that remembers your seat preference, your company’s quirks, and the name of the office manager who books the flights. Because let’s be honest—when was the last time a chatbot gave you a decent seat in the exit row?
“Our focus has been on creating a programme that delivers real value to businesses of all sizes,” Alija added, almost as if he’d personally spent time wrestling with delayed itineraries and last-minute changes. “Whether it’s a growing enterprise or an established multinational, we’ve designed our offerings to support their success.”
The perks scale with your ambition: special rates, priority check-ins, flexible rebooking, and even a dedicated account manager—someone with a pulse, a phone, and the authority to fix things before your CEO notices they’re flying via Baghdad.
Launched with finesse at ATM 2025—amidst the usual jargon-heavy pitches and tech demos—Etihad’s announcement landed differently. No flash. No gimmicks. Just an airline quietly saying, “We see you. Let’s make business travel decent again.”
It’s the kind of move Peter Stuyvesant might’ve toasted with a cognac in first class. A return to grace, minus the arrogance. A system that works because it’s been built by people who fly.
While the aviation sector buzzes with bots and algorithms, Etihad’s whisper is more powerful than a shout: loyalty isn’t bought with apps—it’s earned with empathy.
For those ready to swap chaos for calm, and jargon for genuine care, Etihad for Business awaits. Your complimentary upgrade in corporate travel philosophy is just a click away.
Visit etihadforbusiness.com and rediscover the lost art of being well taken care of.
By Jason Smith, filed from Arabian Travel Market, Dubai