Australia’s beloved Easter long weekend tradition of heading bush just received a 21st-century upgrade, thanks to a savvy collaboration between Hipcamp and Vodafone. For thousands of Aussies trading city skylines for gumtree canopies, losing reception is no longer part of the rustic experience.
In a move that marries nostalgia with necessity, Hipcamp—Australia’s leading campsite and caravan park booking platform—has teamed up with Vodafone to spotlight the most scenic campsites where you can still send a text, upload a sunset snap, or find your bearings in the dark.
This Easter, Hipcamp saw a whopping 128 percent surge in bookings compared to the same period last year. It clearly indicates that camping remains a time-honoured pastime for Australians but with a modern twist.
According to Hipcamp’s internal research, around one in six Aussie campers prefer to stay connected, even when off the beaten track. That’s where Vodafone steps in.
Bushland Meets Bandwidth
Since a significant network expansion in January, Vodafone has quietly strengthened coverage across regional and remote areas. This move now pays dividends for campers seeking the best of both worlds: serenity and signal.
“We’re stoked to team up with Hipcamp this Easter long weekend,” said a Vodafone spokesperson. “It’s about helping Aussies find the perfect escape without sacrificing safety or convenience. Whether it’s streaming your favourite campfire playlist, navigating remote roads at night, or letting Mum know you’ve made it safely—Vodafone’s got your back.”
The collaboration is more than clever marketing. It speaks to a deeper trend reshaping the way Australians camp. While unplugging remains a cherished goal for many, safety concerns, work responsibilities, and a desire to share the moment digitally mean connectivity is becoming a must-have rather than a nice-to-have.
Hipcamp: Leading the Charge in Hybrid Camping
Hipcamp CEO and Founder Alyssa Ravasio echoed the sentiment: “More Australians are choosing to spend their long weekends camping. While we personally love disconnecting in nature, we understand that for many, reliable mobile coverage offers peace of mind.”
“By partnering with Vodafone, we’re empowering our community to choose campsites that offer both nature’s bounty and the comfort of connection.”
From hidden valley retreats with whispering wattles to seaside shacks a stone’s throw from signal towers, the partnership has mapped out the most in-demand Easter destinations that offer rustic charm and modern connectivity.
Whether it’s an early morning coffee brewed on a gas stove while checking the weather or snapping a photo of a crimson sunset to share with mates back home, Australian campers this Easter won’t have to choose between escape and engagement.
So, pitch a tent, toast a marshmallow, and stream that acoustic playlist beneath the stars. With Hipcamp and Vodafone, the great Australian outdoors became more connected.
