SAii Laguna Phuket, a haven of tropical luxury nestled between a turquoise lagoon and pristine Bangtao Beach, proudly welcomed over 150 luxury travel advisors during the prestigious Serandipians and Takumians event from 3–7 March 2025. The annual gathering, this year held under the “Essence of Phuket” theme, is a chance for the exclusive community of travel designers and luxury hospitality brands to come together in the world’s most beautiful destinations.
Being part of this elite network known as Serandipians & Takumians by Traveller Made signifies the highest standards of service, design, and guest satisfaction through meticulously curated bespoke experiences for the discerning global traveller. SAii Laguna Phuket has recently been inducted into the prestigious Serandipians Luxury Travel Network, reflecting the resort’s unwavering commitment to delivering unparalleled luxury experiences and reaffirms the global appeal of the hotel.
The first such event to be held in Asia, the get-together was an invitation for the member agencies from around the globe to engage with regional partner suppliers in networking, knowledge sharing, and celebrating excellence in the luxury travel sector. Unfolding over three dynamic days of pre-scheduled one-to-one meetings, the event provided an invaluable platform for participants to establish, cultivate, and reinforce key business relationships.
A highlight of the week was the “Idolons” award ceremony, recognizing outstanding members of the Serandipians and Takumians communities for their contributions to the luxury travel industry. In addition, the highly anticipated second edition of the “Master Designers and Crafters” conference featuring distinguished guest speakers focused on emerging trends and groundbreaking innovations shaping the future of luxury travel.
Beyond the formal sessions, an array of social events, including an elegant cocktail dinner and the renowned themed “Serandiparty,” created the perfect setting for relaxed, high-level networking, fostering meaningful connections in a more informal and engaging atmosphere.
SAii Laguna Phuket, having undergone extensive renovations to position itself in the luxury segment, provided an ideal setting for the event. Its world-class event center, featuring 2,000 square meters of elegant, technology-enabled function space, successfully hosted this significant international gathering.
“We are honoured to be an official venue for Serandipians’ event, The Essence of Phuket, this year,” said Bart Callens, Cluster General Manager of SAii Laguna Phuket and SAii Phi Phi Island Village. “This collaboration highlights our commitment to delivering 
exceptional experiences that resonate with luxury travellers worldwide. We are delighted to welcome industry leaders to our resort and offer them a true taste of Thai hospitality in our idyllic beachfront setting.”
“Following an extensive transformation, SAii Laguna Phuket now offers brand-new facilities and beautifully renovated rooms, elevating the guest experience with an enhanced level of comfort and sophistication. The upgraded spaces seamlessly blend contemporary design with our signature island-inspired aesthetic, creating the perfect environment for both business and leisure travellers,” Callens added.
The “Essence of Phuket” exemplified Serandipians’ commitment to fostering global connections and excellence within the luxury travel industry. By hosting this prestigious gathering, SAii Laguna Phuket continues to solidify its position as a leading destination for luxury travel, providing unparalleled service, breathtaking natural surroundings, and authentic local experiences.
“We would like to thank SAii Laguna Phuket’s management for their support in making “Essence of Phuket” a successful first edition, and we are thrilled to return in 2026, March 2nd to 6th, for a second edition. It is never easy to change the location of an established event, and we are delighted with the interest our communities have shown in Phuket, Panama and Sardinia, the new homes of our three “Essence” shows”, says Quentin Desurmont, Founder and CEO of Treaveller Made.
