As the Official Payments Partner of Formula 1® globally, American Express is set to welcome Amex Card Members and fans to the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 this week in Melbourne, delivering incredible benefits and experiences for race-goers as they take in the exhilarating speed of the competition.
Naysla Edwards, American Express Vice President of Brand, Customer Marketing and Member Experience said, “We’re excited to be in Melbourne for the first race of the season as the Official Global Payments Partner of Formula 1. Australia’s excitement for F1 motorsport has grown significantly in recent years and we’re thrilled to be at Albert Park providing a best-in-class fan experience for our Card Members while giving all F1 fans a taste of the incredible access that comes with being part of American Express.”
What’s in Store for Fans and AMEX Card Members?
- The American Express Fan Experience – Open to all ticket holders, this immersive space puts fans in the driver’s seat with interactive activations like designing custom F1 livery, starring in their own Driver Intro video, and testing their motorsport knowledge.
- Complimentary AMEX Race Radios – Stay in the action with live race commentary available to all race-goers, enhancing the trackside experience.
- MoVida Presented by American Express – In line with the Grand Prix’s ‘Iconically Melbourne’ theme, Amex is partnering with Melbourne dining favourite MoVida to serve up Spanish flavors at the track. Amex Card Members enjoy priority access to pre-book and a complimentary tapas share plate when they pay using their Amex.
- The AMEX Lakeside Rooftop – Exclusive to Card Members, this prime viewing deck offers front-row access to driver Q&As and live music acts, plus a Card Member-only bar for premium hospitality.
- The New American Express Lounge – Expanding across three impressive levels, this ticketed lounge offers a elevate dining experience with Moët & Chandon, St Hugo, and Atria by Ritz-Carlton. The exclusive Centurion Suite even includes access to the private Amex Pit Roof Deck for unmatched race views.
- The American Express Grandstand at Turn 5 – For the first time, Amex Card Members were given priority access to Reserved Tickets at one of the most exciting track sections, where drivers must manoeuvre their cars through a series of corners.
