In a strategic move set to redefine group travel services in Australia and New Zealand, VOSAIO Travel Group rebranded after acquiring Operation Europe, one of the most established and respected names in special interest tours. Effective immediately, VOSAIO will operate under the Operation Europe brand in these markets, leveraging its legacy while integrating cutting-edge innovations.
A Bold New Era for Group Travel
The acquisition, completed on 30 October 2024, represents a transformative step for VOSAIO Travel Group. By merging its expertise with Operation Europe’s decades-long reputation for curated group travel experiences, the company is set to enhance service offerings, streamline operations, and deliver exceptional value to B2B travel partners.
“We are thrilled to unite the strengths of VOSAIO Travel Group and Operation Europe in Australia and New Zealand,” said Martin Knuepfer, CEO of VOSAIO Travel Group. “This rebrand is more than a name change—it’s a commitment to excellence, seamless service, and competitive pricing that elevates group travel experiences.”
Strengthening Market Presence with Expertise
Leading the charge in Australia and New Zealand are Carly Allen and Sofia Rodriguez Rytkonen, seasoned travel professionals who will provide dedicated support to tour operators and wholesale partners. Their extensive experience in B2B group travel, itinerary planning, and personalised service delivery will ensure that Operation Europe’s reputation for excellence continues to thrive under VOSAIO’s umbrella.
For over 36 years, Operation Europe has been a leader in crafting tailored group itineraries, ranging from leisure tours to special interest groups, including pre/post-cruise excursions, educational and sports travel, and large-scale MICE events. This legacy of meticulous planning and personalised service will be further amplified under VOSAIO’s innovative leadership.
- Operation Europe – group culinary tour.
- Operation Europe – group gastronomy tour.
Innovation Driving the Future of Group Travel
A key advantage of this rebrand is the introduction of VOSAIO’s advanced technology solutions, designed to enhance efficiency and user experience. These include:
- A state-of-the-art tour guide app for real-time itinerary management and seamless communication.
- A proprietary operating system that streamlines bookings, logistics, and customer service.
- AI-driven insights to optimise travel planning and personalised group experiences.
This fusion of expertise and innovation ensures that Operation Europe, under VOSAIO, is poised to set new benchmarks in the industry.
- Operation Europe – group English literature tour.
- Operation Europe – special event tours.
Commitment to Legacy and Growth
Despite the rebrand, Tom Barrett and Jeremy Hawes, founders of Operation Europe, remain actively involved in the business. Their continued presence will provide relationships, operational excellence, and strategic direction continuity.
“This acquisition marks an exciting new chapter for Operation Europe,” said Barrett and Hawes in a joint statement. “By combining forces with VOSAIO Travel Group, we are enhancing our ability to deliver exceptional travel experiences while embracing the latest innovations. We are committed to maintaining the personalised approach that has been our hallmark for decades.”
- Operation Europe – group garden tours.
- Operation Europe – group pilgrimage tour.
The Future of Group Travel in Australia & NZ
As VOSAIO Travel Group takes the reins under the Operation Europe brand, its commitment to exceptional service, innovative technology, and bespoke travel experiences remains unwavering. The group is well-positioned to meet the evolving needs of tour operators, wholesalers, and group travel organisers across the region.
With this strategic rebrand, B2B partners can expect a seamless transition, enhanced service capabilities, and a continued dedication to delivering extraordinary travel experiences. This new chapter signals a powerful, future-focused evolution in the Australian and New Zealand group travel markets.
For more details, visit www.operationeurope.com.
Written by: Michelle Warner