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MSC Cruises - LogoMSC Cruises, the world’s third-largest cruise line, will bring its signature mix of European style and American comfort to television’s biggest night with a 60-second Big Game commercial. The ad will star two yet-to-be-revealed celebrities travelling on the cruise line’s upcoming flagship, MSC World America.

The commercial will kick off an American nationwide marketing campaign highlighting what sets the brand apart from other cruise options:

  • A wide variety of onboard amenities targeting American travellers
  • The award-winning MSC Yacht Club concept offers a luxury ship-within-a-ship experience featuring enhanced suites, butler service, and private bar, restaurant and pool facilities.
  • The gorgeous Ocean Cay MSC Marine Reserve—a private island destination in The Bahamas with several miles of white sand beaches, turquoise waters and a range of activity and amenity enhancements coming in early 2025

Big Game viewers will see how the global leader and family-owned cruise line’s unique European heritage offers something different for vacationers. The commercial will show how MSC World America provides a holiday experience that blends the familiar with the fresh and allows travellers to discover the world through a new lens.

The new brand campaign kicks off an exciting year for MSC Cruises. MSC World America will be the brand’s largest ship to serve the North American market, ushering in a new world of cruising when she sets sail from Port Miami on April 12, 2025. The ship will offer 7-night Eastern and Western Caribbean cruises, all of which will call at Ocean Cay MSC Marine Reserve. Features include:

  • Seven districts aimed at providing distinct spaces that will allow every type of traveller to choose their own holiday experience
  • 19 dining venues, including the only Eataly restaurant at sea
  • 18 bars and lounges, including all-new venues like All Stars Sports Bar and The Loft Comedy Club
  • The Harbour, an all-new outdoor venue for families featuring the Cliffhanger over-water swing ride, a ropes course, a water park, a playground, relaxation areas, and complimentary grab-and-go dining
  • The outdoor World Promenade features shopping, dining and one of the longest dry slides at sea, along with fantastic ocean views
  • The 3-level World Galleria, bustling with activity and lined with bars, shops and restaurants
  • The largest MSC Yacht Club in the Caribbean

MSC Cruises will also celebrate the opening of the line’s new terminal at Port Miami on April 9, which will be the largest cruise terminal in the world. Later in the year, the line will begin offering cruises from Galveston, Texas, for the first time, followed by the addition of sailings to Alaska in the summer of 2026.

MSC Cruises partnered with the award-winning independent creative agency Highdive to develop the Big Game commercial.