SSP, a leading global travel food and beverage operator, announces the limited-time collaboration with Shenzhen’s acclaimed cheesecake purveyor, KUMO KUMO, at Tap + Brew, Hong Kong International Airport’s (HKIA) East to West Food Market, commencing January 8, 2025. This exclusive collaboration will introduce eight signature KUMO KUMO products to Hong Kong, including HKIA exclusive half-baked cheesecakes (featuring both original and newly developed flavours), Gateau Basque, and a selection of savoury cheese-infused snacks, elevating the traveller’s culinary experience.
KUMO KUMO Dedicated Pop-up Cart Showcasing Hot Pick Products
An iconic KUMO KUMO pop-up cart, featuring the brand’s signature vibrant orange color and incorporating Hong Kong’s neon sign elements, will showcase the featured products at Tap + Brew. Its eye-catching design ensures easy identification for travellers navigating the airport.
KUMO KUMO introduces eight popular items, including three half-baked cheesecakes flavours making their Hong Kong debut: Green Grape, Yuzu, and Raspberry & Strawberry Flavoured Half-baked Cheesecake (HK$38/3pcs). These cheesecakes offer a refreshing balance of fruity sweetness and richness. Joining these is the classic Original Half-baked Cheesecake (HK$55/5pcs). All four half-baked cheesecake varieties are adorned with “香港” and “Hong Kong” imprints, along with an airplane icon, signifying their exclusive availability through this Tap + Brew collaboration at HKIA.
Also available are the locally beloved Durian flavoured Gateau Basque (HK$42) and Taro flavoured Gateau Basque (HK$38). These decadent treats combine the rich flavours of durian and taro with a smooth, creamy cheesecake base. Completing the selection are the popular snacks, Cheese Crisps and Cheese Fries (HK$15 each).
Master Hung
From January 8 to March 18, 2025, travellers can enjoy these exclusive KUMO KUMO offerings at Tap + Brew, with dine-in or takeaway options available. Takeaway orders include insulated packaging with ice packs to ensure optimal product quality. A 10% discount applies to purchases of HK$180 or more on KUMO KUMO products.
Known as a leading cheesecake brand, KUMO KUMO originated in Shanghai and has expanded to 100 cities globally. Upon opening, with its innovative flavour and exquisite packaging, its flagship Shanghai store quickly became a popular food destination with explosive growth on internet attention across Chinese social media platforms. Shenzhen branch has also attracted considerable attention from Hong Kong residents, becoming a sought-after source for gifts and treats.
Bringing Fresh Flavors to Travellers
East to West Food Market continues to introduce popular brands, offering travellers a fresh and exciting dining experience. This commitment to expanding culinary options ensures that both local and international travellers to HKIA can discover new and unexpected flavours with every visit.
Notably, following recent successful introduction of Michelin’s Bib Gourmand recommended Twins Liangpi Limited, East to West Food Market has also introduced the top-notch dumpling concept, Tin Kee Dumpling, and local’s street snack favourite, Master Low-key Food Shop—which generated considerable excitement, arouse public attention and long queues at the airport. East to West Food Market is now collaborating with KUMO KUMO at Tap + Brew. This latest collaboration is expected to become a new food destination for travellers, providing more delicious pre-flight dining choices for travellers seeking popular and local treats. Whether local or international travellers about to depart Hong Kong, they can experience the unique cheese sweetness of KUMO KUMO and a great variety of food offerings at East to West Food Market, adding a different kind of wonderful memory to their journey.
Tap + Brew X KUMO KUMO Collaboration
Dates: 8th January, 2025 – 18th March, 2025
Time: 12:00 – 22:30 (Limited quantities available, while supplies last)
Location: Tap + Brew, East to West Food Market, near Gates 40-80, Departure Level (L6), Terminal 1, Hong Kong International Airport
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